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Shimp, Terence A.

Overview

Works:	1 works in 2 publications in 1 languages

Titles

Advertising, promotion, and other aspects of integrated marketing communications by: Shimp, Terence A. (Language materials, printed)

Advertising promotion:supplemental aspects of integrated marketing communications by: Shimp, Terence A. (Language materials, printed)

Advertising,promotion,and supplemental aspects of integrated marketing communications by: Shimp, Terence A. (Language materials, printed)

Subjects

Communication in marketing Advertising. Communication in marketing. Direct marketing. Advertising Sales promotion Sales promotion.

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