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BoydHarper W.

Overview
Works: 2 works in 4 publications in 1 languages
Titles
Marketing management:a strategic approach by: BoydHarper W.; WalkerOrville C. (Language materials, printed)
Marketing research:text and cases by: BoydHarper W.; StaschStanley F.; WestfallRalph (Language materials, printed)
Marketing management: a strategic approach with a global orientation by: BoydHarper W.; LarrecheJean-Claude; WalkerOrville C. (Language materials, printed)
Marketing management: a strategic decision-making approach by: BoydHarper W.; MullinsJohn [et al]; WalkerOrville C. (Language materials, printed)
 
 
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