粘雅娟

探討品牌知名度及消費者偏好對國際品牌與在地品牌在不同通路之再購意願 = The Study on Brand Awareness and Consumer Preference for Repurchase Intention of International Brands and Local Brands in Different Channels : A Case Study on Handmade Soap : 以手工皂為例 by: 粘雅娟 (Language materials, printed) , [撰]