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概要
書目資訊
主題
Product placement in mass media.
概要
作品:
3 作品在 0 項出版品 0 種語言
書目資訊
Branded entertainment[electronic resource] :product placement and brand strategy in the entertainment business /
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(書目-語言資料,印刷品)
Engaging consumers through branded entertainment and convergent media /
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(書目-語言資料,印刷品)
Handbook of research on transmedia storytelling, audience engagement, and business strategies[electronic resource] /
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(書目-電子資源)
主題
Product placement in mass media.
Advertising
Product management.
Product placement in mass media.
Branding (Marketing)
Digital storytelling.
Product placement in mass media.
Internet advertising.
Marketing
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