Sales & marketing.
Overview
| Works: | 24 works in 7 publications in 7 languages | |
|---|---|---|
Titles
Essays by distinguished marketing scholars of the Society for Marketing Advances[electronicresource] /
by:
(Language materials, printed)
Creating and managing superior customer value[electronic resource]/
by:
(Language materials, printed)
Research on international service marketing[electronic resource] :a state of the art /
by:
(Language materials, printed)
International marketing research[electronic resource] :opportunities and challenges in the 21st century /
by:
(Language materials, printed)
Product and market development for subsistence marketplaces[electronic resource] /
by:
(Language materials, printed)
Business-to-business brand management[electronic resource] :theory, research and executive case study exercises /
by:
(Language materials, printed)
Essays by distinguished marketing scholars of the Society for Marketing Advances[electronic resource] /
by:
(Language materials, printed)
Research on international service marketing[electronic resource] :a state of the art /
by:
(Language materials, printed)
International marketing research[electronic resource] :opportunities and challenges in the 21st century /
by:
(Language materials, printed)
Product and market development for subsistence marketplaces[electronic resource] /
by:
(Language materials, printed)
Creating and managing superior customer value[electronic resource]/
by:
(Language materials, printed)
Brand media strategy[electronic resource] :integrated communications planning in the digital era /
by:
(Language materials, printed)
Decision making in marketing and finance[electronic resource] :an interdisciplinary approach to solving complex organizational problems /
by:
(Language materials, printed)
Eastern European perspectives on the development of public relations[electronic resource] :other voices /
by:
(Language materials, printed)
The luxury market in Brazil[electronic resource] :market opportunities and potential /
by:
(Language materials, printed)
The mindful marketer[electronic resource] :how to stay present and profitable in a data-driven world /
by:
(Language materials, printed)
Place branding through phases of the image[electronic resource] :balancing image and substance /
by:
(Language materials, printed)
Real luxury[electronic resource] :how luxury brands can create value for the long term /
by:
(Language materials, printed)
Trendology[electronic resource] :building an advantage through data-driven real-time marketing /
by:
(Language materials, printed)
Subjects