Product management.
Overview
| Works: | 54 works in 29 publications in 29 languages | |
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Titles
The brand gym :a practical workout to gain and retain brand leadership /
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Brand rewired :connecting intellectual property, branding, and creativity strategy /
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From brand vision to brand evaluation :the strategic process of growing and strengthening brands /
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Business-to-business brand management[electronic resource] :theory, research and executive case study exercises /
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Overcoming inventoritis[electronic resource] :the silent killer of innovation /
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Expert product management toolkit bundle[electronic resource] :advanced techniques, tips, strategies, templates and training for product management & product marketing /
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Expert product management[electronic resource] :advanced techniques, tips & strategies for product management & product marketing /
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Materials and innovative product development[electronic resource] :using common sense /
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Branded entertainment[electronic resource] :product placement and brand strategy in the entertainment business /
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From brand vision to brand evaluation[electronic resource] :the strategic process of growing and strengthening brands building and sustaining brands /
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Product management :product lifecycles and competitive marketing strategy /
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Business-to-business brand management[electronic resource] :theory, research and executive case study exercises /
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Managing service operations[electronic resource] :design and implementation /
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Global product :strategy, product lifecycle management and the billion customer question /
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Branding and sustainable competitive advantage[electronic resource] :building virtual presence /
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Brandstorm :surviving and thriving in the new consumer-led marketplace /
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Eating the big fish[electronic resource] :how challenger brands can compete against brand leaders /
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Brand revolution[electronic resource] :rethinking brand identity /
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Lifestyle brands[electronic resource] :a guide to aspirational marketing /
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Luxury talent management[electronic resource] :leading and managing a luxury brand /
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Product information management for mass customization[electronic resource] :connecting customer, front-office and back-office for fast and efficient customization /
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The essential persona lifecycle[electronic resource] :your guide to building and using personas /
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Design reuse in product development modeling, analysis and optimization[electronic resource] /
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New food product development[electronic resource] :from concept to marketplace /
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New product development in textiles[electronic resource] :innovation and production /
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Product information management[electronic resource] :theory and practice /
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Innovation and product management[electronic resource] :a holistic and practical approach to uncertainty reduction /
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Vertical brand portfolio management[electronic resource] :strategies for integrated brand management between manufacturers and retailers /
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Through-life engineering services[electronic resource] :motivation, theory, and practice /
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Internal brand management in an international context[electronic resource] /
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Background and future prospects in life cycle assessment[electronic resource] /
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Supply chain configuration[electronic resource] :concepts, solutions, and applications /
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Product innovation :leading change through integrated product development /
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Empowering brands with customer integration[electronic resource] :classification, benefits and success factors /
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Product lifecycle management.[electronic resource] /Volume 2,The devil is in the details
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Brand page attachment[electronic resource] :an empirical study on Facebook users' attachment to brand pages /
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Business project management and marketing[electronic resource] :mastering business markets /
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Dynamic products[electronic resource] :shaping information to engage and persuade /
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Grow the core[electronic resource] :how to focus on your core business for brand success /
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Building brand equity and consumer trust through radical transparency practices[electronic resource] /
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Global brand integrity management[electronic resource] :how to protect your product in today's competitive environment /
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Strategic retail management and brand management[electronic resource] :trends, tactics, and examples /
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Subjects