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Communicating causes[electronic resource] :strategic public relations for the non-profit sector /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	361.77
書名/作者:	Communicating causes : strategic public relations for the non-profit sector // edited by Nicky Garsten, Ian Bruce.
其他作者:	Garsten, Nicky.
出版者:	London : : Routledge,, 2018.
面頁冊數:	1 online resource (xxiii, 265 p.)
標題:	Non-governmental organizations - Public relations.
標題:	Non-governmental organizations - Moral and ethical aspects.
ISBN:	9781351022224 (ebk.)
ISBN:	9780815394006 (hbk.)
ISBN:	9780815394013 (pbk.)
內容註:	Dedication, Contributor Bios, Foreword by Jon Snow, Foreword by John Grounds, Introducing Communicating Causes: Strategic Public Relations for the Non-Profit Sector, Nicky Garsten and Ian Bruce, PART ONE, Civil Society, Governance and Issues, Chapter 1 Non-Profit PR as the Voice of Civil Society?　 Brian Lamb, Chapter 2 Governance in the Non-Profit Sector: The Role of Trustees in Reputation Management, Elizabeth Chamberlain and Stuart Etherington, Chapter 3 Non-profit Issues Management: A New Approach to Resist the Label of 'Risk', Michaela O'Brien, PART TWO, Communicating To Build Trust, Chapter 4 Beyond clicks for causes: enabling agile digital communication, Ann Longley and Tove Nordström, Chapter 5 The Emergence and Growth of Strategic Partnerships between NGOs and Corporates: Balancing Risks and Leveraging Communications,
電子資源:	https://www.taylorfrancis.com/books/9781351022224

Communicating causes[electronic resource] :strategic public relations for the non-profit sector /
Communicating causesstrategic public relations for the non-profit sector /[electronic resource] :edited by Nicky Garsten, Ian Bruce. - London :Routledge,2018. - 1 online resource (xxiii, 265 p.)

Dedication, Contributor Bios, Foreword by Jon Snow, Foreword by John Grounds, Introducing Communicating Causes: Strategic Public Relations for the Non-Profit Sector, Nicky Garsten and Ian Bruce, PART ONE, Civil Society, Governance and Issues, Chapter 1 Non-Profit PR as the Voice of Civil Society?　 Brian Lamb, Chapter 2 Governance in the Non-Profit Sector: The Role of Trustees in Reputation Management, Elizabeth Chamberlain and Stuart Etherington, Chapter 3 Non-profit Issues Management: A New Approach to Resist the Label of 'Risk', Michaela O'Brien, PART TWO, Communicating To Build Trust, Chapter 4 Beyond clicks for causes: enabling agile digital communication, Ann Longley and Tove Nordström, Chapter 5 The Emergence and Growth of Strategic Partnerships between NGOs and Corporates: Balancing Risks and Leveraging Communications,

ISBN: 9781351022224 (ebk.)Subjects--Topical Terms:

746607
Non-governmental organizations
--Public relations.

LC Class. No.: HD62.6 / .C66 2018

Dewey Class. No.: 361.77

Communicating causes[electronic resource] :strategic public relations for the non-profit sector /
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505 0 $a Dedication, Contributor Bios, Foreword by Jon Snow, Foreword by John Grounds, Introducing Communicating Causes: Strategic Public Relations for the Non-Profit Sector, Nicky Garsten and Ian Bruce, PART ONE, Civil Society, Governance and Issues, Chapter 1 Non-Profit PR as the Voice of Civil Society?　 Brian Lamb, Chapter 2 Governance in the Non-Profit Sector: The Role of Trustees in Reputation Management, Elizabeth Chamberlain and Stuart Etherington, Chapter 3 Non-profit Issues Management: A New Approach to Resist the Label of 'Risk', Michaela O'Brien, PART TWO, Communicating To Build Trust, Chapter 4 Beyond clicks for causes: enabling agile digital communication, Ann Longley and Tove Nordström, Chapter 5 The Emergence and Growth of Strategic Partnerships between NGOs and Corporates: Balancing Risks and Leveraging Communications,
505 0 $9 $a Kevin Read and Caroline Diehl, Chapter 6 Marketing and Brand: Enhancing Trusted Recognition, Ian　Bruce, Colin Byrne　and Hannah Myers, Chapter 7 Strategic Illustrations of NFP Success? An Exploration into the Evolution, Purposes and Ethics of Case Studies, Nicky Garsten, Kevin Read　and Mazia Yassim, , Chapter 8 Internal Communication: Planning An Essential Element of Non-profit PR, Liam FitzPatrick, Chapter 9 PR Measurement in the Non-Profit Sector: Making a difference in the world - and proving it, Orla Graham, PART THREE, PR in the Broader Non-profit Sector, Chapter 10 PR for Housing Associations: The Challenges of Accommodating Profit for Purpose, Patrick Law, Chapter 11 Trade Union PR: The Working Voice, Nigel Stanley, Chapter 12 Social Enterprise PR: Doing Business Whilst Doing Good, Tove Nordström, PART FOUR,
505 0 $9 $a Around the World: Global and National Non-Profit Communications, Chapter 13 INGO Communications: Global Strategic Planning, Joe Barrell, Chapter 14 Non-Profit PR in India, Prema Sagar, Rama Iyer and Nupur　Chaturvedi, Chapter 15 NGO Communications in a One-Party State: The Context and Characteristics of Non-profit Advocacy Communications in China, David Horton Smith, Sean Lang and Nicky Garsten, Chapter 16 Public Relations in the South African NPO sector: Partnerships for Social Change, Rene Benecke and Lida Holzhausen, Chapter 17 The Rise of Volunteering In Brazil: New Perspectives, Partnerships and Paradigms, Tato Carbonaro, Natália Tamura and Paulo Nassar, Index.
650 0 $a Non-governmental organizations $x Public relations. $3 746607
650 0 $a Non-governmental organizations $x Moral and ethical aspects. $3 746608
700 1 $a Garsten, Nicky. $3 746605
700 1 $a Bruce, Ian. $3 746606
856 4 0 $u https://www.taylorfrancis.com/books/9781351022224