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Multimodality and genre[electronic r...

Bateman, John A.

Multimodality and genre[electronic resource] :a foundation for the systematic analysis ofmultimodal documents /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	410
書名/作者:	Multimodality and genre : a foundation for the systematic analysis ofmultimodal documents // John A. Bateman.
作者:	Bateman, John A.
出版者:	Basingstoke [England] ; : Palgrave Macmillan,, 2008.
面頁冊數:	xviii, 312 p. : : ill.
標題:	Written communication.
標題:	Linguistic analysis (Linguistics)
標題:	Semiotics.
標題:	Rhetoric.
標題:	Literary form.
ISBN:	9780230582323
ISBN:	023058232X
書目註:	Includes bibliographical references (p. 279-305) and indexes.
內容註:	Multimodal Documents and Their Components -- Multimodal Documents and Genre -- Genre Variation Across Time -- The Rhetoric of Multimodal Documents -- Channel Hopping -- Relating Visual and Textual Elements -- Building a Corpus of Multimodal Documents -- Bibliography -- Index --.
摘要、提要註:	John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is thatwe need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetoricalanalysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document productionand analysis.
電子資源:	access to fulltext (Palgrave)

Multimodality and genre[electronic resource] :a foundation for the systematic analysis ofmultimodal documents /
Bateman, John A.

Multimodality and genrea foundation for the systematic analysis ofmultimodal documents /[electronic resource] :John A. Bateman. - Basingstoke [England] ;Palgrave Macmillan,2008. - xviii, 312 p. :ill.

Includes bibliographical references (p. 279-305) and indexes.

Multimodal Documents and Their Components -- Multimodal Documents and Genre -- Genre Variation Across Time -- The Rhetoric of Multimodal Documents -- Channel Hopping -- Relating Visual and Textual Elements -- Building a Corpus of Multimodal Documents -- Bibliography -- Index --.

John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is thatwe need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetoricalanalysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document productionand analysis.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230582323

Standard No.: 10.1057/9780230582323doiSubjects--Topical Terms:

371834
Written communication.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: P211 / .B38 2008eb

Dewey Class. No.: 410

Multimodality and genre[electronic resource] :a foundation for the systematic analysis ofmultimodal documents /
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020 $a 9780230582323
020 $a 023058232X
024 7 $a 10.1057/9780230582323 $2 doi
040 $a UKPGM $b eng $c UKPGM $d IDEBK
041 0 $a eng
049 $a APTA
050 1 4 $a P211 $b .B38 2008eb
082 0 4 $a 410 $2 22
100 1 $a Bateman, John A. $3 371833
245 1 0 $a Multimodality and genre $h [electronic resource] : $b a foundation for the systematic analysis ofmultimodal documents / $c John A. Bateman.
260 $a Basingstoke [England] ; $a New York : $b Palgrave Macmillan, $c 2008.
300 $a xviii, 312 p. : $b ill.
504 $a Includes bibliographical references (p. 279-305) and indexes.
505 0 $a Multimodal Documents and Their Components -- Multimodal Documents and Genre -- Genre Variation Across Time -- The Rhetoric of Multimodal Documents -- Channel Hopping -- Relating Visual and Textual Elements -- Building a Corpus of Multimodal Documents -- Bibliography -- Index --.
520 $a John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is thatwe need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetoricalanalysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document productionand analysis.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Mar. 3, 2009). $n Access may berestricted to users at subscribing institutions.
650 0 $a Written communication. $3 371834
650 0 $a Linguistic analysis (Linguistics) $3 371799
650 0 $a Semiotics. $3 179031
650 0 $a Rhetoric. $3 219017
650 0 $a Literary form. $3 371835
655 7 $a Electronic books. $2 local $3 336502
710 2 $a Palgrave Connect (Online service) $3 370384
776 1 $c Original $z 9780230002562 $z 0230002560 $w (DLC) 2008011397 $w (OCoLC)213408585
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230582323 $z access to fulltext (Palgrave)

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