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Critical readingssport, culture and ...

Rowe, David, (1954-)

Critical readingssport, culture and the media

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	306.483
書名/作者:	Critical readings : sport, culture and the media/ edited by David Rowe.
其他題名:	Sport, culture and the media
其他作者:	Rowe, David,
出版者:	Maidenhead, Berkshire : Open University Press, 2004.
面頁冊數:	xviii, 363 p.; 23 cm.
叢書名:	Issues in cultural and media studies
標題:	Mass media and sports.
標題:	Sports - Social aspects.
標題:	Sport.
標題:	Massamedia.
標題:	Cultuur.
標題:	Médias et sports.
標題:	Sports - Aspect social.
標題:	Aufsatzsammlung.
標題:	Kultur.
標題:	Medien.
ISBN:	033521150X (pbk.)
ISBN:	9780335211500 (pbk.)
書目註:	Includes bibliographical references and index.
內容註:	Introduction: Mapping the media sports cultural complex -- -- Part I. Media Sport Construction : History, Labout, Culture and Economics -- Sport as entertainment : the role of mass communications / John Goldlust -- The TV and sports industries / Joan Chandler -- The dream team, communicative dirt, and marketing synergy : USA basketball and cross-merchandising in television commercials / Lawrence A. Wenner -- Sports media sans frontières / Toby Miller ... [et al.] -- Speaking the 'universal language of entertainment' : news corporation, culture and the global sport media economy / David L. Andrews -- Sports page : a case study in the manufacture of sports news for the daily press / Mark D. Lowes -- Bread, butter and gravy : an institutional approach to televised sport production / Michael Silk, Trevor Slack and John Amis -- Mega-events and media culture : sport and the olympics / Maurice Roche -- -- Part II. Media Sport Deconstruction : Readings, Forms, Ideologies and Futures -- Local visions of the global : some perspectives from around the world / Miquel de Moragas Spà, Nancy K. Rivenburgh and James F. Larson -- Nike's communication with Black audiences : a sociological analysis of advertising effectiveness via symbolic interactionism / Ketra L. Armstrong -- The televised sports manhood formula / Michael A. Messner, Michele Dunbar and Darnell Hunt -- The basic content : 'ideally beautiful and sexy women for men' / Laurel A. Davis -- 'I want to be the minority' : the politics of youthful white masculinities in sport and popular culture in 1990s America / Kyle W. Kusz -- Women, sport and globalization : competing discourses of sexuality and nation / Deborah Stevenson -- Representations of football in baseball literature : the lyric Fenway, the prosody of the Dodgers, and are you ready for some football? / David McGimpsey -- Sport as constructed audience : a case study of ESPN's The Extreme Games / Robert E. Rinehart -- Convergence : Sport on the information superhighway / Brian Stoddart -- Internet coverage of university softball and baseball web sites : the inequity continues / Michael Sagas ... [et al.].
電子資源:	Inhaltsverzeichnis

Critical readingssport, culture and the media
Critical readingssport, culture and the mediaSport, culture and the mediaedited by David Rowe. - Maidenhead, Berkshire Open University Press2004. - xviii, 363 p.23 cm. - Issues in cultural and media studies.

Includes bibliographical references and index.

Introduction: Mapping the media sports cultural complex -- -- Part I. Media Sport Construction : History, Labout, Culture and Economics -- Sport as entertainment : the role of mass communications / John Goldlust -- The TV and sports industries / Joan Chandler -- The dream team, communicative dirt, and marketing synergy : USA basketball and cross-merchandising in television commercials / Lawrence A. Wenner -- Sports media sans frontières / Toby Miller ... [et al.] -- Speaking the 'universal language of entertainment' : news corporation, culture and the global sport media economy / David L. Andrews -- Sports page : a case study in the manufacture of sports news for the daily press / Mark D. Lowes -- Bread, butter and gravy : an institutional approach to televised sport production / Michael Silk, Trevor Slack and John Amis -- Mega-events and media culture : sport and the olympics / Maurice Roche -- -- Part II. Media Sport Deconstruction : Readings, Forms, Ideologies and Futures -- Local visions of the global : some perspectives from around the world / Miquel de Moragas Spà, Nancy K. Rivenburgh and James F. Larson -- Nike's communication with Black audiences : a sociological analysis of advertising effectiveness via symbolic interactionism / Ketra L. Armstrong -- The televised sports manhood formula / Michael A. Messner, Michele Dunbar and Darnell Hunt -- The basic content : 'ideally beautiful and sexy women for men' / Laurel A. Davis -- 'I want to be the minority' : the politics of youthful white masculinities in sport and popular culture in 1990s America / Kyle W. Kusz -- Women, sport and globalization : competing discourses of sexuality and nation / Deborah Stevenson -- Representations of football in baseball literature : the lyric Fenway, the prosody of the Dodgers, and are you ready for some football? / David McGimpsey -- Sport as constructed audience : a case study of ESPN's The Extreme Games / Robert E. Rinehart -- Convergence : Sport on the information superhighway / Brian Stoddart -- Internet coverage of university softball and baseball web sites : the inequity continues / Michael Sagas ... [et al.].

ISBN: 033521150X (pbk.) NTD 1,428Subjects--Topical Terms:

337824
Mass media and sports.

Dewey Class. No.: 306.483

Critical readingssport, culture and the media
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