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Market entry in Japan[electronic resource] :theory and management in a turbulent era /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	338.88852
書名/作者:	Market entry in Japan : theory and management in a turbulent era // Renâe Haak and Ulrike Haak.
作者:	Haak, Renâe.
其他作者:	Haak, Ulrike.
出版者:	Basingstoke : : Palgrave Macmillan,, 2006.
面頁冊數:	p. cm.
標題:	Corporations, Foreign - Japan.
標題:	Marketing - Japan.
標題:	Japan - Relations - United States.
ISBN:	9780230582170
ISBN:	0230582176
內容註:	Japan: An Island Kingdom with Many Different Facets -- Society in the 21st century -- Japanese Management -- The Japanese Market: The Dynamics, the Potential, the Perspectives -- Market Entry and Market Development Strategies: Opportunities for Foreign Companies in Japan -- From the Theory tothe Practice: The World of Business in Japan.
摘要、提要註:	Market Entry in Japan aspires to support academics in their work on Japan and managers on their way to Japan and to provide them with help when they get there. The many and varied ways of doingbusiness which arise from entrepreneurial creativity are made clearer with a well-researched and up-to-date representation of some of the more important aspects of society, business and management. Some of the idiosyncrasies of Japanese culture and society are examined as is the development and organization of specifically Japanese management culture, primarily in the area of manufacturing companies. Last but not least, this book offers ashort but scientifically well-founded overview of the ways into the Japanese market that promise success. Illustrating the challenges, opportunities and routes to successfully doing business in Japan, this book is targeted at managers in both small and medium-sized companies and large multinational companies, whose corporate and business strategies involve getting to grips with Japan. These companies might have exportableproducts or services or they arealready manufacturing abroad. They have frequently gathered experience in other foreign markets andare now taking a tentative step towards a new and highly competitive economic environment - the step towards Japan.
電子資源:	access to fulltext (Palgrave)

Market entry in Japan[electronic resource] :theory and management in a turbulent era /
Haak, Renâe.

Market entry in Japantheory and management in a turbulent era /[electronic resource] :Renâe Haak and Ulrike Haak. - Basingstoke :Palgrave Macmillan,2006. - p. cm.

Japan: An Island Kingdom with Many Different Facets -- Society in the 21st century -- Japanese Management -- The Japanese Market: The Dynamics, the Potential, the Perspectives -- Market Entry and Market Development Strategies: Opportunities for Foreign Companies in Japan -- From the Theory tothe Practice: The World of Business in Japan.

Market Entry in Japan aspires to support academics in their work on Japan and managers on their way to Japan and to provide them with help when they get there. The many and varied ways of doingbusiness which arise from entrepreneurial creativity are made clearer with a well-researched and up-to-date representation of some of the more important aspects of society, business and management. Some of the idiosyncrasies of Japanese culture and society are examined as is the development and organization of specifically Japanese management culture, primarily in the area of manufacturing companies. Last but not least, this book offers ashort but scientifically well-founded overview of the ways into the Japanese market that promise success. Illustrating the challenges, opportunities and routes to successfully doing business in Japan, this book is targeted at managers in both small and medium-sized companies and large multinational companies, whose corporate and business strategies involve getting to grips with Japan. These companies might have exportableproducts or services or they arealready manufacturing abroad. They have frequently gathered experience in other foreign markets andare now taking a tentative step towards a new and highly competitive economic environment - the step towards Japan.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230582170

Standard No.: 10.1057/9780230582170doiSubjects--Topical Terms:

376597
Corporations, Foreign
--Japan.Subjects--Geographical Terms:

372469
Japan
--Relations--United States.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD2907 / .H33 2006eb

Dewey Class. No.: 338.88852

Market entry in Japan[electronic resource] :theory and management in a turbulent era /
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