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Contemporary thoughts on corporate branding and corporate identity management[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.827
書名/作者:	Contemporary thoughts on corporate branding and corporate identity management/ edited by T.C. Melewar and Elif Karaosmanoglu.
其他作者:	Melewar, T. C.
出版者:	Basingstoke ; : Palgrave Macmillan,, 2008.
面頁冊數:	1 online resource (xii, 230 p.)
附註:	Description based on print version record.
標題:	Branding (Marketing)
標題:	Corporate image.
標題:	Corporate image
ISBN:	9780230583221 (electronic bk.)
ISBN:	0230583229 (electronic bk.)
內容註:	Branding: a social contract between a business and its customer / R.McMurrian & J.H. Washburn-- A multiple stakeholder perspective for measuring corporate brand equity: linking corporate brandequity with corporate performance / H.M. Shamma & S.S. Hassan -- Aligning corporate brand perceptions. Does it matter? / T. Anisimova & F. Mavondo -- Vision,image, reputation and relationships: critical drivers in developing anairport city / R. Stokes -- Brand identification: a theory-based construct for conceptualizing links between corporate branding, identity andcommunications / S.V. Halliday & S. Kuenzel -- Organizational brandingwithin creative SMEs / S.M. Powell -- Corporate identity as strategic management communication: a working framework / L.C. Wah -- The power of corporate brand names: integrated marketing in action / B.C. Sowa -- Strategic corporate re-branding / P. Cettier & B.Schmitt -- Renault-Nissan: A study into the advantages of a prior strategic alliance in the development of a post-merger corporate identity / T.C. Melewar, D. Stark & E. Karaosmanoglu -- Corporationsas storytellers - stakeholders as image builders: towards impressive corporate communication / R. Langer and R. J. Varey.
摘要、提要註:	Increasingly organisations are devoting a substantial amount of resources to manage their brands and identities at corporate level. Visual identity is becoming more of an issue as national, multinational, and even small and medium sized enterprises are using corporate branding as a strategic tool for competitive advantage. This book brings together recent thoughts on corporate branding and corporate identity management using a basis of practitioners' own experiences. Integrating current theories and applications in the area, the book provides cases on mergersand acquisitions, small and medium size enterprises, and focuses on organisations from different sectors such as banking, petroleum, airline and automobile manufacturing.
電子資源:	access to fulltext (Palgrave)

Contemporary thoughts on corporate branding and corporate identity management[electronic resource] /
Contemporary thoughts on corporate branding and corporate identity management[electronic resource] /edited by T.C. Melewar and Elif Karaosmanoglu. - Basingstoke ;Palgrave Macmillan,2008. - 1 online resource (xii, 230 p.)

Description based on print version record.

Branding: a social contract between a business and its customer / R.McMurrian & J.H. Washburn-- A multiple stakeholder perspective for measuring corporate brand equity: linking corporate brandequity with corporate performance / H.M. Shamma & S.S. Hassan -- Aligning corporate brand perceptions. Does it matter? / T. Anisimova & F. Mavondo -- Vision,image, reputation and relationships: critical drivers in developing anairport city / R. Stokes -- Brand identification: a theory-based construct for conceptualizing links between corporate branding, identity andcommunications / S.V. Halliday & S. Kuenzel -- Organizational brandingwithin creative SMEs / S.M. Powell -- Corporate identity as strategic management communication: a working framework / L.C. Wah -- The power of corporate brand names: integrated marketing in action / B.C. Sowa -- Strategic corporate re-branding / P. Cettier & B.Schmitt -- Renault-Nissan: A study into the advantages of a prior strategic alliance in the development of a post-merger corporate identity / T.C. Melewar, D. Stark & E. Karaosmanoglu -- Corporationsas storytellers - stakeholders as image builders: towards impressive corporate communication / R. Langer and R. J. Varey.

Increasingly organisations are devoting a substantial amount of resources to manage their brands and identities at corporate level. Visual identity is becoming more of an issue as national, multinational, and even small and medium sized enterprises are using corporate branding as a strategic tool for competitive advantage. This book brings together recent thoughts on corporate branding and corporate identity management using a basis of practitioners' own experiences. Integrating current theories and applications in the area, the book provides cases on mergersand acquisitions, small and medium size enterprises, and focuses on organisations from different sectors such as banking, petroleum, airline and automobile manufacturing.

ISBN: 9780230583221 (electronic bk.)

Standard No.: 10.1057/9780230583221doiSubjects--Topical Terms:

339624
Branding (Marketing)
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD69.B7 / C66 2008eb

Dewey Class. No.: 658.827

Contemporary thoughts on corporate branding and corporate identity management[electronic resource] /
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500 $a Description based on print version record.
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520 $a Increasingly organisations are devoting a substantial amount of resources to manage their brands and identities at corporate level. Visual identity is becoming more of an issue as national, multinational, and even small and medium sized enterprises are using corporate branding as a strategic tool for competitive advantage. This book brings together recent thoughts on corporate branding and corporate identity management using a basis of practitioners' own experiences. Integrating current theories and applications in the area, the book provides cases on mergersand acquisitions, small and medium size enterprises, and focuses on organisations from different sectors such as banking, petroleum, airline and automobile manufacturing.
650 0 $a Branding (Marketing) $3 339624
650 0 $a Corporate image. $3 181048
650 0 $a Corporate image $3 138403
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Melewar, T. C. $3 376577
700 1 $a Karaosmanoæglu, Elif, $d 1975- $3 376578
776 0 8 $i Print version: $t Contemporary thoughts on corporate branding and corporate identity management. $d Basingstoke : Palgrave Macmillan, 2008 $z 9780230543140 $w (OCoLC)182663276
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230583221 $z access to fulltext (Palgrave)