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Changing the rules of the game :econ...
Hotho, Sabine,

 

  • Changing the rules of the game :economic, management and emerging issues in the computer games industry /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 338.477948
    書名/作者: Changing the rules of the game : : economic, management and emerging issues in the computer games industry // edited by Sabine Hotho, Neil McGregor.
    其他作者: Hotho, Sabine,
    面頁冊數: 1 online resource.
    標題: Computer games industry - Economic aspects.
    標題: Computer games industry - Management.
    標題: BUSINESS & ECONOMICS / Industries / General
    標題: Business and Management
    標題: Business innovation
    標題: Computer games / online games: strategy guides
    ISBN: 1137318414 (electronic bk.)
    ISBN: 1306092876 (electronic bk.)
    ISBN: 9781137318411 (electronic bk.)
    ISBN: 9781306092876 (electronic bk.)
    內容註: Introduction -- Hotho, McGregor Emerging Perspectives -- Champion Problematizing a Homogenous Spatial Logic -- White and Searle Commercial Business Models -- Zackariasson and Wilson The Role of the Consumer -- McGregor Business Growth, the Internet and Risk Management -- Hotho 'Some Companies are Fine One Day and Gone the next' -- Zackariasson The Role of Creativity -- Shaw and Homan HR Issues in the Computer Games Industry -- Stacey, Thomas and Nandhakumar How Funny Are Games -- McNeish Critical Perspectives on the Games Industry -- Comas and Tschang Brief History, Tumultuous Present, and Uncertain Future of Virtual Worlds.
    摘要、提要註: Few industries fit the description of high turbulence and high velocity better than the computer games industry. Relatively young, rapidly evolving, and frequently experiencing disruptive innovation, its potential for growth and new business opportunities seems barely exhausted. And indeed, in the current economic climate this industry seems positively recession-proof. Those making and those playing games use digital technology to share an enthusiasm for the industry's products that we rarely find elsewhere. This fascination with computer games and gaming and the economic significance of the industry make it one of the most remarkable socio-cultural phenomena of our world. As the industry emerges, we become more aware of the need to trace it and to understand it in all its meanings, and the challenges it poses.
    電子資源: http://www.palgraveconnect.com/doifinder/10.1057/9781137318411
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