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Analyzing attachment and consumers' ...

Pedeliento, Giuseppe, (1984-)

Analyzing attachment and consumers' emotions[electronic resource] :emerging research and opportunities /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/342
書名/作者:	Analyzing attachment and consumers' emotions : emerging research and opportunities // by Giuseppe Pedeliento.
作者:	Pedeliento, Giuseppe,
出版者:	Hershey, Pennsylvania : : IGI Global,, [2018]
面頁冊數:	1 online resource (xix, 308 p.)
標題:	Customer loyalty.
標題:	Branding (Marketing)
標題:	Customer relations.
ISBN:	9781522549857 (ebook)
ISBN:	9781522549840 (hardcover)
書目註:	Includes bibliographical references and index.
內容註:	Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.
摘要、提要註:	"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"--
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4984-0

Analyzing attachment and consumers' emotions[electronic resource] :emerging research and opportunities /
Pedeliento, Giuseppe,1984-

Analyzing attachment and consumers' emotionsemerging research and opportunities /[electronic resource] :by Giuseppe Pedeliento. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xix, 308 p.)

Includes bibliographical references and index.

Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.

Restricted to subscribers or individual electronic text purchasers.

"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"--

ISBN: 9781522549857 (ebook)Subjects--Topical Terms:

340841
Customer loyalty.

LC Class. No.: HF5415.525 / .P433 2018e

Dewey Class. No.: 658.8/342

Analyzing attachment and consumers' emotions[electronic resource] :emerging research and opportunities /
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020 $a 9781522549840 (hardcover)
035 $a (OCoLC)1018301022
035 $a 1071025241
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 4 $a HF5415.525 $b .P433 2018e
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100 1 $a Pedeliento, Giuseppe, $d 1984- $e author. $3 732998
245 1 0 $a Analyzing attachment and consumers' emotions $h [electronic resource] : $b emerging research and opportunities / $c by Giuseppe Pedeliento.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2018]
300 $a 1 online resource (xix, 308 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- $c Provided by publisher.
650 0 $a Customer loyalty. $3 340841
650 0 $a Branding (Marketing) $3 339624
650 0 $a Customer relations. $3 337138
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4984-0

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