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Marketing and finance :creating shar...
~
McDonald, Malcolm.
Marketing and finance :creating shareholder value /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
658.8/02
書名/作者:
Marketing and finance : : creating shareholder value // Malcolm McDonald, Brian D. Smith, Keith Ward.
作者:
McDonald, Malcolm.
其他作者:
Smith, Brian D.
出版者:
Hoboken : : Wiley,, 2013.
面頁冊數:
xxiii, 253 p. : : ill. ;; 25 cm.
附註:
Revision of the author's Marketing due diligence.
標題:
Corporations - Valuation.
標題:
Corporations - Investor relations.
標題:
Stocks - Marketing.
標題:
Stocks - Prices.
標題:
Economic value added.
標題:
Risk assessment.
ISBN:
9781119953388 (pbk.) :
ISBN:
1119953383 (pbk.)
ISBN:
9781118748893 (ebk.)
ISBN:
1118748891 (ebk.)
ISBN:
9781118748763 (ebk.)
ISBN:
111874876X (ebk.)
ISBN:
9781118748664 (ebk.)
ISBN:
1118748662 (ebk.)
書目註:
Includes bibliographical references (p. [243]-244) and index.
內容註:
Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading.
Marketing and finance :creating shareholder value /
McDonald, Malcolm.
Marketing and finance :
creating shareholder value /Malcolm McDonald, Brian D. Smith, Keith Ward. - Updated and rev. 2nd ed. - Hoboken :Wiley,2013. - xxiii, 253 p. :ill. ;25 cm.
Revision of the author's Marketing due diligence.
Includes bibliographical references (p. [243]-244) and index.
Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading.
ISBN: 9781119953388 (pbk.) :NTD 1,525
LCCN: 2013018235Subjects--Topical Terms:
367139
Corporations
--Valuation.
LC Class. No.: HG4028.V3 / M372 2013
Dewey Class. No.: 658.8/02
Marketing and finance :creating shareholder value /
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creating shareholder value /
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Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading.
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