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Investor relations[electronic resource] :principles and international best practices in financial communications /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.15/224
書名/作者:	Investor relations : principles and international best practices in financial communications // Anne Guimard.
作者:	Guimard, Anne,
出版者:	New York : : Palgrave Macmillan,, 2013.
面頁冊數:	1 online resource.
標題:	Corporations - Investor relations.
ISBN:	9781137342348 (electronic bk.)
ISBN:	113734234X (electronic bk.)
內容註:	Competing for capital -- Seven keys to successful investor relations -- Implementing best practices in investor relations -- Measuring the value of investor relations.
摘要、提要註:	Investor Relations provides a wealth of both strategic and tactical guidance on how to understand and implement Investor Relations from an international perspective. It takes readers through the essential steps for understanding, conveying and, ultimately, marketing value, introducing a broad range of topics included in the theory and practice of Investor Relations, such as marketing, communication, and finance and securities law compliance. Written by an experienced and former Investor Relations Officer this comprehensive guide offers many easy-to-use and reliable educational features, containing proven, effective techniques, expert advice and helpful tips which will be valuable to anyone involved in competing for capital. Fully updated for today's practitioner, this second edition covers the latest technological innovations such as social media, the impact of macro-economic conditions on financial communications, the growing importance of Debt Investor Relations and of Environmental, Integrated Reporting, Social and Governance issues. It has been substantially expanded to discuss career opportunities in Investor Relations, to address the challenges of migrating to International Financial Reporting Standards and to include many new resources, guidelines, checklists and templates.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137342348

Investor relations[electronic resource] :principles and international best practices in financial communications /
Guimard, Anne,1962-

Investor relationsprinciples and international best practices in financial communications /[electronic resource] :Anne Guimard. - 2nd Edition. - New York :Palgrave Macmillan,2013. - 1 online resource.

Competing for capital -- Seven keys to successful investor relations -- Implementing best practices in investor relations -- Measuring the value of investor relations.

Investor Relations provides a wealth of both strategic and tactical guidance on how to understand and implement Investor Relations from an international perspective. It takes readers through the essential steps for understanding, conveying and, ultimately, marketing value, introducing a broad range of topics included in the theory and practice of Investor Relations, such as marketing, communication, and finance and securities law compliance. Written by an experienced and former Investor Relations Officer this comprehensive guide offers many easy-to-use and reliable educational features, containing proven, effective techniques, expert advice and helpful tips which will be valuable to anyone involved in competing for capital. Fully updated for today's practitioner, this second edition covers the latest technological innovations such as social media, the impact of macro-economic conditions on financial communications, the growing importance of Debt Investor Relations and of Environmental, Integrated Reporting, Social and Governance issues. It has been substantially expanded to discuss career opportunities in Investor Relations, to address the challenges of migrating to International Financial Reporting Standards and to include many new resources, guidelines, checklists and templates.

ISBN: 9781137342348 (electronic bk.)

Source: 681410Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

376962
Corporations
--Investor relations.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD2744 / .G85 2013

Dewey Class. No.: 658.15/224

Investor relations[electronic resource] :principles and international best practices in financial communications /
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