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Personal brands[electronic resource]...

�Alvarez del Blanco, Roberto.

Personal brands[electronic resource] :manage your life with talent and turn it into a unique experience /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.827
書名/作者:	Personal brands : manage your life with talent and turn it into a unique experience // Roberto �Alvarez del Blanco ; [foreword by David A. Aaker].
作者:	�Alvarez del Blanco, Roberto.
出版者:	Houndmills, Basingstoke, Hampshire ; : Palgrave Macmillan,, 2010.
面頁冊數:	1 online resource (xiii, 226 p.) : : ill., charts.
標題:	Self-presentation.
標題:	Success in business.
標題:	Branding (Marketing)
標題:	BUSINESS & ECONOMICS - Advertising & Promotion.
ISBN:	9780230302877 (electronic bk.)
ISBN:	0230302874 (electronic bk.)
書目註:	Includes bibliographical references (p. [214]-219) and index.
內容註:	Brand yourself, or be branded : imagining life, identity and relationships -- Finding the best fit and the best relationships : anthropology and needs -- First steps : talent, mission and courage -- If it works for me-- : Narcissism, authenticity and values -- 'It's the difference, stupid!' : relevance, energy and differentiation -- Dress for success, get up on the stage and perform : reputation, image and positioning -- Give yourself that personal touch : creativity, aesthetics and optimism -- Give me a lever long enough and I shall move the world : leadership, influence and power -- Reach for the stars-- : architecture and good governance for your personal brand -- Design and live your personal brand ... with passion : setting an agenda for your action plan.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230302877

Personal brands[electronic resource] :manage your life with talent and turn it into a unique experience /
�Alvarez del Blanco, Roberto.

Personal brandsmanage your life with talent and turn it into a unique experience /[electronic resource] :Roberto �Alvarez del Blanco ; [foreword by David A. Aaker]. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2010. - 1 online resource (xiii, 226 p.) :ill., charts.

Includes bibliographical references (p. [214]-219) and index.

Brand yourself, or be branded : imagining life, identity and relationships -- Finding the best fit and the best relationships : anthropology and needs -- First steps : talent, mission and courage -- If it works for me-- : Narcissism, authenticity and values -- 'It's the difference, stupid!' : relevance, energy and differentiation -- Dress for success, get up on the stage and perform : reputation, image and positioning -- Give yourself that personal touch : creativity, aesthetics and optimism -- Give me a lever long enough and I shall move the world : leadership, influence and power -- Reach for the stars-- : architecture and good governance for your personal brand -- Design and live your personal brand ... with passion : setting an agenda for your action plan.

ISBN: 9780230302877 (electronic bk.)

Standard No.: 9786613028372

Source: 302837MIL

Nat. Bib. Agency Control No.: 015600087UkSubjects--Topical Terms:

337042
Self-presentation.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: BF697.5.S44 / A45 2010eb

Dewey Class. No.: 658.827

Personal brands[electronic resource] :manage your life with talent and turn it into a unique experience /
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245 1 0 $a Personal brands $h [electronic resource] : $b manage your life with talent and turn it into a unique experience / $c Roberto �Alvarez del Blanco ; [foreword by David A. Aaker].
260 $a Houndmills, Basingstoke, Hampshire ; $a New York : $b Palgrave Macmillan, $c 2010.
300 $a 1 online resource (xiii, 226 p.) : $b ill., charts.
504 $a Includes bibliographical references (p. [214]-219) and index.
505 0 $a Brand yourself, or be branded : imagining life, identity and relationships -- Finding the best fit and the best relationships : anthropology and needs -- First steps : talent, mission and courage -- If it works for me-- : Narcissism, authenticity and values -- 'It's the difference, stupid!' : relevance, energy and differentiation -- Dress for success, get up on the stage and perform : reputation, image and positioning -- Give yourself that personal touch : creativity, aesthetics and optimism -- Give me a lever long enough and I shall move the world : leadership, influence and power -- Reach for the stars-- : architecture and good governance for your personal brand -- Design and live your personal brand ... with passion : setting an agenda for your action plan.
588 $a Description based on print version record.
650 0 $a Self-presentation. $3 337042
650 0 $a Success in business. $3 191040
650 0 $a Branding (Marketing) $3 339624
650 7 $a BUSINESS & ECONOMICS $x Advertising & Promotion. $2 bisacsh $3 445186
655 4 $a Electronic books. $2 local $3 336502
776 0 8 $i Print version: $a �Alvarez del Blanco, Roberto. $t Personal brands. $d Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010 $z 9780230252639 $w (OCoLC)610852818
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