The edge :50 tips from brands that l...
Adamson, Allen P.

 

  • The edge :50 tips from brands that lead /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.8/27
    書名/作者: The edge : : 50 tips from brands that lead // Allen P. Adamson ; foreword by Steve Forbes.
    作者: Adamson, Allen P.
    出版者: New York, NY : : Palgrave Macmillan,, 2013.
    面頁冊數: xii, 269 p. : : ill. ;; 25 cm.
    附註: Includes index.
    標題: Product management.
    標題: Branding (Marketing)
    ISBN: 9780230342248 (hbk.) :
    ISBN: 0230342248 (hbk.)
    內容註: To have an edge, a brand has to be different, relevant, and have energy -- To have an edge, a brand must start with a simple idea based on "who" and "why," not just "what" and "how" -- To have an edge, a brand's customers must tell its story -- To have an edge, a brand's customers should want to tell its story -- To have an edge, gear up for a marathon, not a sprint -- To have an edge, a brand must know where it can play and win.
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