大葉大學圖書館 |

Getting better at sensemaking[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Getting better at sensemaking/ edited by Arch G. Woodside.
其他作者:	Woodside, Arch G.
出版者:	Stamford, Conn. : : JAI Press,, c2000
面頁冊數:	1 online resource (512 p.) : : ill.
標題:	Marketing - Management.
標題:	Perception.
標題:	Management & management techniques.
標題:	Sales & marketing management.
標題:	Business & Economics - Marketing
ISBN:	9781849500432 (electronic bk.)
ISBN:	1849500436 (electronic bk.)
內容註:	Getting better at sensemaking : introduction / Arch G. Woodside --Competence-based business processes within industrial networks : a theoretical and empirical analysis / Kimmo Alajoutsijèarviand Henrikki Tikkanen -- Studies on industrial marketing change processes: a theoretical review and suggestive framework / Per Andersson -- Management ofthe market research client/agency relationship / Ross Brennan -- Qualitative methods in business studies / Torben Damgaard, Per V. Freytag, and Per Darmer -- Negotiating international industrial projects: MNCS versus emerging markets / Pervez N. Ghauri -- Global integration ofmarketing and R&D: IMB's Haifa research laboratory and its "WebCutter"technology / Mel Horwitch ... [et al.] -- Using case studies for theory testing in business-to-business research: the development of a morerigorous case study methodology / Wesley J. Johnston, Mark P. Leach, and Annie H. Liu -- Development of measures to assess customer perceived valuein a business-to-business context / Jozâee Lapierre -- Methods of country risk assessment for international market-entry decision / Joshua B. Levy and Eunsang Yoon -- Judgmental heuristics in overseasvendor search and evaluation: a proposed model of importer buying behavior / Neng Liang and Rodney L. Stump -- Research on business-to-business barter in Australia / Peter W. Liesch and Dawn Birch -- Hungarian tender buyers: some results of an empirical research study / Tibor Mandjâak and Judit Simon -- Business marketing as "politics" : identifying and managing political buying situations / K. E. Kristian Mèoller -- Portfolio of supplier-customer relationships / Robert Salle, Bernard Cova, and Catherine Pardo -- Ingredient branding : perspectives andproblems of brand developmentin business to business enduser relations / Konstantin Theile and Wolfgang Burr -- Integration ofqualitativeand quantitative research approaches in business-to-business marketing/ Gerhard A. Wèuhrer and Thomas Werani.
摘要、提要註:	This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; understand shifts in customers' attitudes and behaviors; observe changes in behaviors of suppliers, governments, and other stakeholder groups; frame problems/opportunities better by deepening understanding on how we go about making sense of what is happening and can be made to happen; decide better by gaining deep knowledge on how decisions are actually made and can be improved (e.g., via systems thinking and simulating system operations to uncover powerful levers previously unrecognized); and, do better by applying new tools to learn what is really happening when planned strategies are converted into realized strategies.
電子資源:	http://www.emeraldinsight.com/1069-0964/9

Getting better at sensemaking[electronic resource] /
Getting better at sensemaking[electronic resource] /edited by Arch G. Woodside. - Stamford, Conn. :JAI Press,c2000 - 1 online resource (512 p.) :ill. - Advances in business marketing and purchasing,v. 91069-0964 ;. - Advances in business marketing and purchasing ;v. 10..

Getting better at sensemaking : introduction / Arch G. Woodside --Competence-based business processes within industrial networks : a theoretical and empirical analysis / Kimmo Alajoutsijèarviand Henrikki Tikkanen -- Studies on industrial marketing change processes: a theoretical review and suggestive framework / Per Andersson -- Management ofthe market research client/agency relationship / Ross Brennan -- Qualitative methods in business studies / Torben Damgaard, Per V. Freytag, and Per Darmer -- Negotiating international industrial projects: MNCS versus emerging markets / Pervez N. Ghauri -- Global integration ofmarketing and R&D: IMB's Haifa research laboratory and its "WebCutter"technology / Mel Horwitch ... [et al.] -- Using case studies for theory testing in business-to-business research: the development of a morerigorous case study methodology / Wesley J. Johnston, Mark P. Leach, and Annie H. Liu -- Development of measures to assess customer perceived valuein a business-to-business context / Jozâee Lapierre -- Methods of country risk assessment for international market-entry decision / Joshua B. Levy and Eunsang Yoon -- Judgmental heuristics in overseasvendor search and evaluation: a proposed model of importer buying behavior / Neng Liang and Rodney L. Stump -- Research on business-to-business barter in Australia / Peter W. Liesch and Dawn Birch -- Hungarian tender buyers: some results of an empirical research study / Tibor Mandjâak and Judit Simon -- Business marketing as "politics" : identifying and managing political buying situations / K. E. Kristian Mèoller -- Portfolio of supplier-customer relationships / Robert Salle, Bernard Cova, and Catherine Pardo -- Ingredient branding : perspectives andproblems of brand developmentin business to business enduser relations / Konstantin Theile and Wolfgang Burr -- Integration ofqualitativeand quantitative research approaches in business-to-business marketing/ Gerhard A. Wèuhrer and Thomas Werani.

This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; understand shifts in customers' attitudes and behaviors; observe changes in behaviors of suppliers, governments, and other stakeholder groups; frame problems/opportunities better by deepening understanding on how we go about making sense of what is happening and can be made to happen; decide better by gaining deep knowledge on how decisions are actually made and can be improved (e.g., via systems thinking and simulating system operations to uncover powerful levers previously unrecognized); and, do better by applying new tools to learn what is really happening when planned strategies are converted into realized strategies.

ISBN: 9781849500432 (electronic bk.)Subjects--Topical Terms:

337196
Marketing
--Management.

LC Class. No.: HF5415.13 / G48 2009

Dewey Class. No.: 658.8

Getting better at sensemaking[electronic resource] /
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520 $a This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; understand shifts in customers' attitudes and behaviors; observe changes in behaviors of suppliers, governments, and other stakeholder groups; frame problems/opportunities better by deepening understanding on how we go about making sense of what is happening and can be made to happen; decide better by gaining deep knowledge on how decisions are actually made and can be improved (e.g., via systems thinking and simulating system operations to uncover powerful levers previously unrecognized); and, do better by applying new tools to learn what is really happening when planned strategies are converted into realized strategies.
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