大葉大學圖書館 |

Managing product innovation[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.5038
書名/作者:	Managing product innovation/ edited by ArchG. Woodside.
其他作者:	Woodside, Arch G.
出版者:	Amsterdam ; : Elsevier JAI,, 2005.
面頁冊數:	1 online resource (xiii, 780 p.) : : ill.
標題:	New products - Management.
標題:	Production & quality control management.
標題:	Business & Economics - Marketing
ISBN:	9781849503112 (electronic bk.)
ISBN:	1849503117 (electronic bk.)
書目註:	Includes bibliographical references.
內容註:	Organizing interactive product development / Fredrik von Corswant --Co-creating successful new industrial networks and products / Magnar Forbord -- The role of personal contacts of foreign subsidiary managers in the co-ordination of industrial multinationals / Ricardo Madureira -- Life-cycle perspective in the measurement of new product development performance / Petri Suomala -- Barriers tostrategic innovation in industrial markets / Koen Vandenbempt, Paul Matthyssens -- Upstream and direct influences on new product performance in European high-tech industrial firms / Arch G. Woodside, Gèunter Specht, Hans Mèuhlbacher, Clas Wahlbin.
摘要、提要註:	Historical research on firm-level innovation behavior results in thefollowing main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radicallyas well as incrementally, success by firms mostly nurtures inertia andeventual failure rather than search and adoption of new superior technologies. What does it take to craft and maintain successful radical NPDprograms? "Managing Product Innovation (MPI)" explains why both manufacturing and customer firms usually reject superior new technologies andhow competitors new to the industry become successful (by focusing on previously unnoticed customers and offering higher performance with lower costs via the radically new technologies). "MPI" provides worthwhileanswers on what specific actions executives in established and new firms can adopt to achieve successful radical NPD programs. Related to managing new NPD processes successfully and additional strategic marketing issues, the following few thoughts summarize the wisdom that Volume 13 elaborates upon: leverage interfirm relationships; pay attentionto products that can be co-created by interfirm networks; think and act globally via personal contacts; stay complex and be uncomfortable with success; evaluate NPD performance using a life cycle perspective; and, identify upstream as well as direct influences on NPD performance.
電子資源:	http://www.emeraldinsight.com/1069-0964/13

Managing product innovation[electronic resource] /
Managing product innovation[electronic resource] /edited by ArchG. Woodside. - Amsterdam ;Elsevier JAI,2005. - 1 online resource (xiii, 780 p.) :ill. - Advances in business marketing and purchasing,v. 131069-0964 ;. - Advances in business marketing and purchasing ;v. 10..

Includes bibliographical references.

Organizing interactive product development / Fredrik von Corswant --Co-creating successful new industrial networks and products / Magnar Forbord -- The role of personal contacts of foreign subsidiary managers in the co-ordination of industrial multinationals / Ricardo Madureira -- Life-cycle perspective in the measurement of new product development performance / Petri Suomala -- Barriers tostrategic innovation in industrial markets / Koen Vandenbempt, Paul Matthyssens -- Upstream and direct influences on new product performance in European high-tech industrial firms / Arch G. Woodside, Gèunter Specht, Hans Mèuhlbacher, Clas Wahlbin.

Historical research on firm-level innovation behavior results in thefollowing main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radicallyas well as incrementally, success by firms mostly nurtures inertia andeventual failure rather than search and adoption of new superior technologies. What does it take to craft and maintain successful radical NPDprograms? "Managing Product Innovation (MPI)" explains why both manufacturing and customer firms usually reject superior new technologies andhow competitors new to the industry become successful (by focusing on previously unnoticed customers and offering higher performance with lower costs via the radically new technologies). "MPI" provides worthwhileanswers on what specific actions executives in established and new firms can adopt to achieve successful radical NPD programs. Related to managing new NPD processes successfully and additional strategic marketing issues, the following few thoughts summarize the wisdom that Volume 13 elaborates upon: leverage interfirm relationships; pay attentionto products that can be co-created by interfirm networks; think and act globally via personal contacts; stay complex and be uncomfortable with success; evaluate NPD performance using a life cycle perspective; and, identify upstream as well as direct influences on NPD performance.

ISBN: 9781849503112 (electronic bk.)Subjects--Topical Terms:

400972
New products
--Management.

LC Class. No.: HF5415.153 / .M335 2005

Dewey Class. No.: 658.5038

Managing product innovation[electronic resource] /
LDR:03280cam 2200313Ia 4500 001 336724
003 OCoLC
005 20100927033606.0
006 m d
007 cr cnu---unuuu
008 110620s2005 ne a fs 000 0 eng d
020 $a 9781849503112 (electronic bk.)
020 $a 1849503117 (electronic bk.)
020 $z 0762311590 (hbk.)
035 $a ocn123131908
040 $a N$T $b eng $c N$T $d YDXCP $d OCLCQ $d EBLCP $d MERUC $d UBY $d ZJC
050 1 4 $a HF5415.153 $b .M335 2005
072 7 $a KJMV5 $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.5038 $2 22
245 0 0 $a Managing product innovation $h [electronic resource] / $c edited by ArchG. Woodside.
260 $a Amsterdam ; $a Oxford : $b Elsevier JAI, $c 2005.
300 $a 1 online resource (xiii, 780 p.) : $b ill.
490 1 $a Advances in business marketing and purchasing, $x 1069-0964 ; $v v. 13
504 $a Includes bibliographical references.
505 0 $a Organizing interactive product development / Fredrik von Corswant --Co-creating successful new industrial networks and products / Magnar Forbord -- The role of personal contacts of foreign subsidiary managers in the co-ordination of industrial multinationals / Ricardo Madureira -- Life-cycle perspective in the measurement of new product development performance / Petri Suomala -- Barriers tostrategic innovation in industrial markets / Koen Vandenbempt, Paul Matthyssens -- Upstream and direct influences on new product performance in European high-tech industrial firms / Arch G. Woodside, Gèunter Specht, Hans Mèuhlbacher, Clas Wahlbin.
520 $a Historical research on firm-level innovation behavior results in thefollowing main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radicallyas well as incrementally, success by firms mostly nurtures inertia andeventual failure rather than search and adoption of new superior technologies. What does it take to craft and maintain successful radical NPDprograms? "Managing Product Innovation (MPI)" explains why both manufacturing and customer firms usually reject superior new technologies andhow competitors new to the industry become successful (by focusing on previously unnoticed customers and offering higher performance with lower costs via the radically new technologies). "MPI" provides worthwhileanswers on what specific actions executives in established and new firms can adopt to achieve successful radical NPD programs. Related to managing new NPD processes successfully and additional strategic marketing issues, the following few thoughts summarize the wisdom that Volume 13 elaborates upon: leverage interfirm relationships; pay attentionto products that can be co-created by interfirm networks; think and act globally via personal contacts; stay complex and be uncomfortable with success; evaluate NPD performance using a life cycle perspective; and, identify upstream as well as direct influences on NPD performance.
588 $a Description based on print version record.
650 0 $a New products $x Management. $3 400972
650 7 $a Production & quality control management. $2 bicssc $3 400885
650 7 $a Business & Economics $x Marketing $x General. $2 bisacsh $3 400980
700 1 $a Woodside, Arch G. $3 389232
776 0 8 $i Print version: $t Managing product innovation. $d Amsterdam ; Oxford : Elsevier JAI, 2005 $z 0762311592 $z 9780762311590 $w (OCoLC)57282962
830 0 $a Advances in business marketing and purchasing ; $v v. 10. $3 400971
856 4 0 $u http://www.emeraldinsight.com/1069-0964/13