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The economy of brands[electronic res...

Lindemann, Jan.

The economy of brands[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.5038
書名/作者:	The economy of brands/ Jan Lindemann.
作者:	Lindemann, Jan.
出版者:	Basingstoke : : Palgrave Macmillan,, c2010.
面頁冊數:	ix, 184 p. : : ill.
標題:	Brand name products.
標題:	Product management.
標題:	Branding (Marketing)
ISBN:	9780230275010
ISBN:	023027501X
書目註:	Includes bibliographical references and index.
內容註:	Introduction -- What Is A Brand? -- The Value Of Brands -- Assessingthe Value Of Brands -- Brands On The Balance Sheet -- Brand Securitisation -- Brand Value In Mergers& Acquisitions -- Brand Licensing -- The Brand Value Chain -- Return On Brand Investment (ROBI) -- Brands and The Stock Market -- Managing Brand Value.
摘要、提要註:	In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book isto develop and enhance the understanding of the brand as an economic asset, to makebetter business and investment decisions.
電子資源:	access to fulltext (Palgrave)

The economy of brands[electronic resource] /
Lindemann, Jan.

The economy of brands[electronic resource] /Jan Lindemann. - Basingstoke :Palgrave Macmillan,c2010. - ix, 184 p. :ill.

Includes bibliographical references and index.

Introduction -- What Is A Brand? -- The Value Of Brands -- Assessingthe Value Of Brands -- Brands On The Balance Sheet -- Brand Securitisation -- Brand Value In Mergers& Acquisitions -- Brand Licensing -- The Brand Value Chain -- Return On Brand Investment (ROBI) -- Brands and The Stock Market -- Managing Brand Value.

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book isto develop and enhance the understanding of the brand as an economic asset, to makebetter business and investment decisions.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230275010Subjects--Topical Terms:

339052
Brand name products.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD69.B7 / .L56 2010

Dewey Class. No.: 658.5038

The economy of brands[electronic resource] /
LDR:01818nam a2200277 a 4500 001 328544
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006 m d
007 cr nn muauu
008 110607s2010 enka sb 001 0 eng d
020 $a 9780230275010
020 $a 023027501X
040 $a UKPGM $b eng $c UKPGM
041 0 $a eng
049 $a APTA
050 1 4 $a HD69.B7 $b .L56 2010
082 0 4 $a 658.5038 $2 22
100 1 $a Lindemann, Jan. $3 375608
245 1 4 $a The economy of brands $h [electronic resource] / $c Jan Lindemann.
260 $a Basingstoke : $b Palgrave Macmillan, $c c2010.
300 $a ix, 184 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- What Is A Brand? -- The Value Of Brands -- Assessingthe Value Of Brands -- Brands On The Balance Sheet -- Brand Securitisation -- Brand Value In Mergers& Acquisitions -- Brand Licensing -- The Brand Value Chain -- Return On Brand Investment (ROBI) -- Brands and The Stock Market -- Managing Brand Value.
520 $a In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book isto develop and enhance the understanding of the brand as an economic asset, to makebetter business and investment decisions.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Oct. 6, 2010). $n Access may berestricted to users at subscribing institutions.
650 0 $a Brand name products. $3 339052
650 0 $a Product management. $3 340211
650 0 $a Branding (Marketing) $3 339624
655 7 $a Electronic books. $2 local $3 336502
710 2 $a Palgrave Connect (Online service) $3 370384
776 0 8 $i Print version: $a Lindemann, Jan. $t Economy of brands. $d Basingstoke : Palgrave Macmillan, c2010 $z 9780230232501 $w (OCoLC)464586168
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230275010 $z access to fulltext (Palgrave)

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