Languages
Steenkamp, Jan-Benedict E. M.
Overview
| Works: | 2 works in 1 publications in 1 languages | |
|---|---|---|
Titles
Brand Breakout[electronic resource] :How Emerging Market Brands Will Go Global.
by:
Kumar, Nirmalya.; Steenkamp, Jan-Benedict E. M.
(Language materials, printed)
Global brand strategy :world-wise marketing in the age of branding /
by:
Steenkamp, Jan-Benedict E. M.
(Language materials, printed)