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Gibbert, Michael.

概要

作品:	1 作品在 2 項出版品 1 種語言

書目資訊

Creating and managing superior customer value[electronic resource]/ by: Gibbert, Michael.; Golfetto, Francesca.; Woodside, Arch G. (書目-語言資料,印刷品)

Creating and managing superior customer value[electronic resource]/ by: Gibbert, Michael.; Golfetto, Francesca.; Woodside, Arch G. (書目-語言資料,印刷品)

Strategy making in a crisis :from analysis to imagination / by: Gibbert, Michael. (書目-語言資料,印刷品)

主題

Business planning. Relationship marketing. Customer relations Business & Economics Strategic planning. Sales & marketing. Crisis management.

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