Schultz,Don E.

整合行銷傳播-21世紀企業決勝關鍵 by: Schultz,Don E.; Tannenbaum,Stanley I.; 吳怡國 (Language materials, printed) , [著]

[新廣告]運動:戰略性統合傳播規劃 by: Schultz,Don E.; 朝陽堂文化 (Language materials, printed) , [著]

廣告策略精論 by: Schultz,Don E.; 林隆儀; 羅文坤 (Language materials, printed) , [著]

IMC整合行銷傳播:創造行銷價值.評估投資報酬的5大關鍵步驟 by: Schultz,Don E.; Schultz,Heidi; 戴至中 (Language materials, printed) , [著]