Mass communication.
Overview
Works: | 11 works in 0 publications in 0 languages |
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Titles
Self-referencing and advertising effectiveness: The influence of ad model ethnicity, cultural cues and acculturation level.
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(Language materials, printed)
Functional and Stylistic Features of Sports Announcer Talk: A Discourse Analysis of the Register of Major League Soccer Television Broadcasts.
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Examining Endorsement and Viewership Effects on the Source Credibility of YouTubers.
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(Language materials, printed)
Extending the technology acceptance model: An investigation of factors affecting college students' downloading of smartphone fitness applications.
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Do Sex and Violence Sell? The Effects of Violent Advertisements, Sexual Programs, and Program/Advertisement Congruity on Brand Memory, Brand Attitudes, and Product Selection.
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Television Celebrity Chefs as Role Models for Consumer's Safe Food Handling in the Home.
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(Electronic resources)
Visibility Matters: The Pursuit of American Belonging in an Age of Moving Images.
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(Electronic resources)
Subjects