Marketing - Technological innovations.
Overview
Works: | 7 works in 3 publications in 3 languages |
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Titles
Brand communities for fast moving consumer goods[electronic resource] :an empirical study of members' behavior and the economic relevance for the marketer /
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(Language materials, printed)
Innovation in pricing[electronic resource] :contemporary theories and best practices /
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(Language materials, printed)
Transmedia marketing[electronic resource] :from film and tv to games and digital media /
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(Electronic resources)
Marketing strategy in the digital age[electronic resource] :applying kotler's strategies to digital marketing /
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(Electronic resources)
The end of marketing[electronic resource] :humanizing your brand in the age of social media and AI /
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(Electronic resources)