Social marketing.
Overview
| Works: | 16 works in 3 publications in 3 languages | |
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Titles
Social marketing and public health[electronic resource] :theory and practice /
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The zen of social media marketing[electronic resource] :an easier way to build credibility, generate buzz, and increase revenue /
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Social media marketing[electronic resource] :the next generation of business engagement /
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The effects of cause-related marketing on customers' attitudes and buying behavior[electronic resource] /
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The marking enterprise[electronic resource] :business success and societal embedding /
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Dynamics of competitive advantage and consumer perception in social marketing /
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Hands-on social marketing[electronic resource] :a step-by-step guide to designing change for good /
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The handbook of persuasion and social marketing[electronic resource] /
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Fundraising with businesses[electronic resource] :40 new (and improved!) strategies for nonprofits /
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Marketing and the common good[electronic resource] :essays from Notre Dame on societal impact /
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Using social marketing for public emergency preparedness[electronic resource] :social change for community resilience /
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Social marketing and its influence on animal origin food product consumption[electronic resource] /
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Subjects