Brand name products - Psychological aspects.
Overview
Works: | 4 works in 2 publications in 2 languages |
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Titles
Branding your business[electronic resource] :[promote your business, attract customers, build your brand through the power of emotion] /
by:
(Language materials, printed)
Brand hate[electronic resource] :navigating consumer negativity in the digital world /
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(Electronic resources)
Driving customer appeal through the use of emotional branding[electronic resource] /
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(Electronic resources)
Subjects