Marketing - Management.
概要
| 作品: | 85 作品在 48 项出版品 48 种语言 | |
|---|---|---|
书目信息
The four pillars of profit-driven marketinga how to maximize creativity, accountability, and ROI
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Marketing accountability[electronic resource] :how to measure marketing effectiveness /
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Marketing strategy[electronic resource] :the difference between marketing and markets /
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Marketing exchange relationships, transactions, and their media[electronic resource] /
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Commercial operations management :process and technology to support commercial activities /
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The manager's guide to competitive marketing strategies, third edition[electronic resource] /
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Innovative marketing strategy[electronic resource] :balancing commercial goal and corporate social responsibility /
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Business-to-business marketing management[electronic resource] :strategies, cases, and solutions /
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The quintessence of marketing[electronic resource] :what you really need to know to manage your marketing activities /
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Market-based management :strategies for growing customer value and profitability /
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Sustainable operations management[electronic resource] :advances in strategy and methodology /
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Boundary spanning elements and the marketing function in organizations[electronic resource] :concepts and empirical studies /
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Retail marketing and sales performance[electronic resource] :a definitive guide to optimizing service quality and sales effectiveness /
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Buyer personas :how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
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Value capture in disintegrated value chains[electronic resource] :the hierarchy strategy /
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Business to business marketing management[electronic resource] :a global perspective /
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Targeting using augmented data in database marketing[electronic resource] :decision factors for evaluating external sources /
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Customer-centric marketing[electronic resource] :build relationships, create advocates, and influence your customers /
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Retail Marketing and Branding[electronic resource] :a definitive guide to maximizing ROI /
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The marketing pathfinder[electronic resource] :key concepts and cases for marketing strategy and decision making /
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The 1-page marketing plan :get new customers, make more money, and stand out from the crowd /
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Feed a starving crowd :more than 200 hot and fresh marketing strategies to help you find hungry customers /
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The four pillars of profit-driven marketing[electronic resource] :how to maximize creativity, accountability, and ROI /
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The ultimate small business marketing toolkit[electronic resource] :all the tips, forms, and strategies you'll ever need /
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The Dentsu Way[electronic resources] :Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency /
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Cultural mediations of brands[electronic resource] :unadvertization and quest for authority /
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Direct marketing in action[electronic resource] :cutting-edge strategies for finding and keeping the best customers /
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Marketing channel management[electronic resource] :people, products, programs, and markets /
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