市場學-論文,講詞等

Overview

Works:	13 works in 13 publications in 13 languages

Titles

秘密武器 by: (Language materials, printed)

非買不可 by: (Language materials, printed)

開行銷的窗 by: (Language materials, printed)

多媒體光碟新產品行銷成功因素之探討 by: (Language materials, printed)

服務品質衡量方法之比較研究 by: (Language materials, printed)

非營利機構的服務品質之研究-以高雄市立美術館義工運用為例 by: (Language materials, printed)

交易成本觀點下品牌延伸決策之研究 by: (Language materials, printed)

影響消費者對品牌聯盟評價因素之研究 by: (Language materials, printed)

評量服務品質與服務價值之研究-以銀行業為實證對象 by: (Language materials, printed)

服務行銷策略比較之研究-以利益持續時間及服務客體為分類基礎 by: (Language materials, printed)

統一.味全兩家公司通路發展之個案研究-組織學習觀點 by: (Language materials, printed)

市場結構對產業科技發展之影響 by: (Language materials, printed)

服務的知覺風險與資訊蒐尋策略間關係之研究 by: (Language materials, printed)

Subjects