Corporate image.
概要
| 作品: | 20 作品在 17 项出版品 17 种语言 | |
|---|---|---|
书目信息
Contemporary thoughts on corporate branding and corporate identity management[electronic resource] /
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Effective apology[electronic resource] :mending fences, building bridges, and restoring trust /
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Measuring the effectiveness of image and linkage advertising[electronic resource] :the nitty-gritty of maxi-marketing /
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Reputation, stock price, and you[electronic resource] :why the market rewards some companies and punishes others /
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Corporate identity and crisis response strategies[electronic resource] :challenges and opportunities of communication in times of crisis /
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Selected essays on corporate reputation and social media[electronic resource] :collection of empirical evidence /
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Managing reputation in the banking industry[electronic resource] :theory and practice /
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主题