| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.8/72 |
| 書名/作者: |
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing/ Amandeep Singh, editor. |
| 其他作者: |
Singh, Amandeep, |
| 出版者: |
Hershey, Pennsylvania : : IGI Global,, 2021. |
| 面頁冊數: |
1 online resource (310 p.) |
| 標題: |
Internet marketing - Statistical methods. |
| 標題: |
Decision making - Statistical methods. |
| 標題: |
Big data. |
| ISBN: |
9781799872337 |
| ISBN: |
1799872335 |
| ISBN: |
9781799872313 |
| ISBN: |
9781799872320 |
| 書目註: |
Includes bibliographical references and index. |
| 內容註: |
Chapter 1. Enriching user experience by transforming consumer data into deeper insights -- Chapter 2. A study on tools and techniques of big data analytics for text summarization from multi-documents -- Chapter 3. Determinant attributes of store choice in organized retail -- Chapter 4. Digital marketing performance: understanding the challenges and measuring the outcomes -- Chapter 5. Social media, crowdsourcing, and marketing -- Chapter 6. Big data impacts in tourismresearch -- Chapter 7. Resilience by academic institutions during COVID-19: a review-based study -- Chapter 8. Digitalization and work behaviour: a paradigm shift -- Chapter 9. Online advertising strategies in Indian and Australian e-commerce companies: a comparative study -- Chapter 10. An empirical study on pharmaceutical and personal care stocks using sharpe's single-index model -- Chapter 11. An influence of digitalization and recent innovations on the hospitality and tourism sector -- Chapter 12. Impact of digital marketing on the buying behavior of youth with special reference to Uttarakhand State -- Chapter 13. I-branding as a tool of integrated marketing: an empirical study of youngster satisfaction --Chapter 14. OYO (the journey): the deeper insights -- Chapter 15. Social media marketing as new marketing tool -- Chapter 16. Developing a framework to study the impact of contingent factors on business performance using strategic cost management: a meta-analysis study. |
| 摘要、提要註: |
"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"-- |
| 電子資源: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3 |