| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.8/1 |
| 書名/作者: |
Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI // Brian J. Carroll. |
| 作者: |
Carroll, Brian J. |
| 出版者: |
New York : : McGraw-Hill,, c2006. |
| 面頁冊數: |
xiii, 218 p. : : ill. |
| 標題: |
Sales management. |
| 標題: |
Relationship marketing. |
| ISBN: |
0071458972 |
| ISBN: |
9780071458979 |
| ISBN: |
9780071491761 |
| 內容註: |
Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan-- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing. |
| 電子資源: |
Click for full text (McGrawHill) |