大葉大學圖書館 |

Publishers, readers, and digital engagement[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	028.55
書名/作者:	Publishers, readers, and digital engagement/ by Marianne Martens.
作者:	Martens, Marianne.
出版者:	London : : Palgrave Macmillan UK :, 2016.
面頁冊數:	xix, 226 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Young adults - Books and reading.
標題:	Young adult literature - Marketing.
標題:	Internet marketing.
標題:	Interactive marketing.
標題:	Digital media.
標題:	Literature.
標題:	History of the Book.
標題:	Literature and Technology/Media.
標題:	Contemporary Literature.
標題:	Fiction.
標題:	Children's Literature.
ISBN:	9781137514462
ISBN:	9781137514455
摘要、提要註:	This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects -- all virtually free-of-charge.
電子資源:	http://dx.doi.org/10.1057/978-1-137-51446-2

Publishers, readers, and digital engagement[electronic resource] /
Martens, Marianne.

Publishers, readers, and digital engagement[electronic resource] /by Marianne Martens. - London :Palgrave Macmillan UK :2016. - xix, 226 p. :ill., digital ;24 cm. - New directions in book history. - New directions in book history..

This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects -- all virtually free-of-charge.

ISBN: 9781137514462

Standard No.: 10.1057/978-1-137-51446-2doiSubjects--Topical Terms:

410556
Young adults
--Books and reading.

LC Class. No.: Z1037.A1 / M37 2016

Dewey Class. No.: 028.55

Publishers, readers, and digital engagement[electronic resource] /
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