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Statistical methods in customer rela...
~
Kumar, V., (1957-)
Statistical methods in customer relationship management[electronic resource] /
Record Type:
Language materials, printed : Monograph/item
[NT 15000414]:
658.8/12015195
Title/Author:
Statistical methods in customer relationship management/ V. Kumar, J. Andrew Petersen.
Author:
Kumar, V.,
other author:
Petersen, J. Andrew.
Published:
Chichester, West Sussex, U.K. : : Wiley,, 2012.
Description:
1 online resource (xv, 272 p.) : : ill.
Subject:
Customer relations - Management.
Subject:
Customer relations - Management
ISBN:
9781118349205 (electronic bk.)
ISBN:
1118349202 (electronic bk.)
ISBN:
9781118349212 (electronic bk.)
[NT 15000227]:
Includes bibliographical references and index.
[NT 15000228]:
Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
[NT 15000229]:
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.
Online resource:
http://onlinelibrary.wiley.com/book/10.1002/9781118349212
Statistical methods in customer relationship management[electronic resource] /
Kumar, V.,1957-
Statistical methods in customer relationship management
[electronic resource] /V. Kumar, J. Andrew Petersen. - Chichester, West Sussex, U.K. :Wiley,2012. - 1 online resource (xv, 272 p.) :ill.
Includes bibliographical references and index.
Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.
ISBN: 9781118349205 (electronic bk.)
LCCN: 2012014504Subjects--Topical Terms:
338310
Customer relations
--Management.
LC Class. No.: HF5415.5 / .K864 2012
Dewey Class. No.: 658.8/12015195
Statistical methods in customer relationship management[electronic resource] /
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[electronic resource] /
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V. Kumar, J. Andrew Petersen.
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Chichester, West Sussex, U.K. :
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Wiley,
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2012.
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1 online resource (xv, 272 p.) :
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Includes bibliographical references and index.
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Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
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Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.
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Description based on online resource; title from digital title page (viewed on Oct. 5, 2012).
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http://onlinelibrary.wiley.com/book/10.1002/9781118349212
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