| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 杜威分類號: |
658.84 |
| 書名/作者: |
Global marketing management // Masaaki Kotabe, Kristiaan Helsen. |
| 作者: |
Kotabe, Masaaki. |
| 其他作者: |
Helsen, Kristiaan. |
| 出版者: |
Hoboken, N.J. : : John Wiley & Sons,, c2011. |
| 面頁冊數: |
xxiii, 717 p., [12] p. of plates : : ill. (some col.), maps (some col.) ;; 28 cm. |
| 附註: |
Previous ed.: 2007. |
| 標題: |
Export marketing - Management. |
| 標題: |
International business enterprises - Management. |
| ISBN: |
9780470505748 (pbk.) : |
| ISBN: |
0470505745 (pbk.) |
| 書目註: |
Includes bibliographical references and indexes. |