Models of scenario building and plan...
Martelli, Antonio.

 

  • Models of scenario building and planning[electronic resource] :facing uncertainty and complexity /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658
    書名/作者: Models of scenario building and planning : facing uncertainty and complexity // Antonio Martelli.
    作者: Martelli, Antonio.
    出版者: Basingstoke : : Palgrave Macmillan :, 2014.
    面頁冊數: 320 p. : : 38 figures, 9.
    附註: Electronic book text.
    標題: Business and Management.
    標題: Management & management techniques.
    ISBN: 1137293500 (electronic bk.) :
    ISBN: 9781137293497
    ISBN: 9781137293503 (electronic bk.) :
    內容註: 1. Why Scenario Planning? 2. The Missions of Scenarios 3. The Fundamentals of Environmental Analysis 4. Information, Intelligence and Competitive Intelligence 5. The Principles of Scenario Building 6. From Scenario Building to Scenario Planning: a) Intuitive Logic and Trend Impact Analysis 7. From Scenario Building to Scenario Planning: b) Cross Impact Analysis and Morphological Analysis 8. Scenario Planning, Strategies and Mental Models 9. Scenarios in Decision Making 10. Scenarios and the Organisation.
    摘要、提要註: Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.
    電子資源: Online journal 'available contents' page
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