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Eastern European perspectives on the development of public relations[electronic resource] :other voices /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.20947
書名/作者:	Eastern European perspectives on the development of public relations : other voices // Edited by Tom Watson.
作者:	Watson, Tom,
出版者:	Basingstoke : : Palgrave Pivot :, 2014.
面頁冊數:	140 p.
附註:	Electronic book text.
標題:	Business strategy.
標題:	International business.
標題:	Public relations.
標題:	Sales & marketing.
標題:	Public relations - Europe, Eastern.
標題:	Business and Management.
ISBN:	1137404264 (electronic bk.) :
ISBN:	9781137404244
ISBN:	9781137404268 (electronic bk.) :
內容註:	1. Introduction-- Tom Watson 2. Bulgaria-- Dessislava Boshnakova 3. Croatia-- Ana Tkalac Vercic 4. Czech Republic-- Denisa Hejlova 5. Hungary-- Gyorgy Szondi 6. Poland-- Ryszard Lawniczak 7. Romania-- Adela Rogojinaru 8. Russia-- Katerina Tsetsura, Ludmila V. Minaeva and Nadezda Aydaeva 9. Slovenia-- Dejan Vercic 10. Ukraine-- Anastasiia Grynko and Katerina Tsetsura.
摘要、提要註:	The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This second book in the series focuses on Eastern Europe.
電子資源:	Online journal 'available contents' page

Eastern European perspectives on the development of public relations[electronic resource] :other voices /
Watson, Tom,

Eastern European perspectives on the development of public relationsother voices /[electronic resource] :Edited by Tom Watson. - 1st ed. - Basingstoke :Palgrave Pivot :2014. - 140 p. - National perspectives on the development of public relations.

Electronic book text.

1. Introduction-- Tom Watson 2. Bulgaria-- Dessislava Boshnakova 3. Croatia-- Ana Tkalac Vercic 4. Czech Republic-- Denisa Hejlova 5. Hungary-- Gyorgy Szondi 6. Poland-- Ryszard Lawniczak 7. Romania-- Adela Rogojinaru 8. Russia-- Katerina Tsetsura, Ludmila V. Minaeva and Nadezda Aydaeva 9. Slovenia-- Dejan Vercic 10. Ukraine-- Anastasiia Grynko and Katerina Tsetsura.

Document

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This second book in the series focuses on Eastern Europe.The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.

PDF.

Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University, UK, and Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

ISBN: 1137404264 (electronic bk.) :£30.00Subjects--Topical Terms:

400686
Business strategy.

LC Class. No.: HD59.6.E852 / E17 2014

Dewey Class. No.: 659.20947

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