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Customer experience[electronic resou...

Dibeehi, Qaalfa.

Customer experience[electronic resource] :future trends and insights /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/12
書名/作者:	Customer experience : future trends and insights // Colin Shaw, Qaalfa Dibeehi, Steven Walden.
作者:	Shaw, Colin,
其他作者:	Dibeehi, Qaalfa.
出版者:	Houndmills, Basingstoke, Hampshire ; : Palgrave Macmillan,, 2010.
面頁冊數:	1 online resource (xvii, 199 p.) : : ill.
標題:	Customer relations - Management.
標題:	BUSINESS & ECONOMICS - Customer Relations.
ISBN:	9780230291775 (electronic bk.)
ISBN:	0230291775 (electronic bk.)
書目註:	Includes bibliographical references (p. 187) and index.
內容註:	Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230291775

Customer experience[electronic resource] :future trends and insights /
Shaw, Colin,1958-

Customer experiencefuture trends and insights /[electronic resource] :Colin Shaw, Qaalfa Dibeehi, Steven Walden. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2010. - 1 online resource (xvii, 199 p.) :ill.

Includes bibliographical references (p. 187) and index.

Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--

ISBN: 9780230291775 (electronic bk.)

Standard No.: 9786613028129

Source: 302812MILSubjects--Topical Terms:

338310
Customer relations
--Management.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.5 / .S532 2010eb

Dewey Class. No.: 658.8/12

Customer experience[electronic resource] :future trends and insights /
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100 1 $a Shaw, Colin, $d 1958- $3 524333
245 1 0 $a Customer experience $h [electronic resource] : $b future trends and insights / $c Colin Shaw, Qaalfa Dibeehi, Steven Walden.
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300 $a 1 online resource (xvii, 199 p.) : $b ill.
504 $a Includes bibliographical references (p. 187) and index.
505 0 $a Experience psychology : the new field and the end of the marketing 4Ps -- Experience psychology research -- Community marketing -- Social media : the birth of new channels to market -- The human social experience -- What drives or destroys a social experience -- The brain's experience-opening the black box -- A neuroexperience safari-approaching the tipping point -- The black box in action -- And so in summary--
588 $a Description based on print version record.
650 0 $a Customer relations $x Management. $3 338310
650 7 $a BUSINESS & ECONOMICS $x Customer Relations. $2 bisacsh $3 524336
655 4 $a Electronic books. $2 local $3 336502
700 1 $a Dibeehi, Qaalfa. $3 524334
700 1 $a Walden, Steven. $3 524335
776 0 8 $i Print version: $a Shaw, Colin, 1958- $t Customer experience. $d Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010 $z 9780230247819 $w (DLC) 2010537151 $w (OCoLC)466335202
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