Global business[electronic resource]...
Koslow, Lawrence E.

 

  • Global business[electronic resource] :308 tips to take your company worldwide /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658/.049
    書名/作者: Global business : 308 tips to take your company worldwide // Lawrence E. Koslow and Robert H. Scarlett.
    作者: Koslow, Lawrence E.
    其他作者: Scarlett, Robert H.
    出版者: Houston, Tex. : : Cashman Dudley,, c1999.
    面頁冊數: 1 online resource (xx, 340 p.) : : ill.
    附註: Description based on print version record.
    標題: International business enterprises - Management.
    ISBN: 9780080507415 (electronic bk.)
    ISBN: 0080507417 (electronic bk.)
    ISBN: 9780884157533 (electronic bk.)
    ISBN: 0884157539 (electronic bk.)
    書目註: Includes bibliographical references (p. 332) and index.
    內容註: Developing an international plan -- Cross-cultural awareness -- Economic integration -- Importing -- Exporting -- Transporting goods internationally -- Planning international operations -- International financial management -- International tax planning -- Marketing and sales -- International human resources -- Risk management and corporate security -- International legal management -- Market entry strategies: global business without leaving home -- Market entry strategies: direct marketing from the home country -- Market entry strategies: selling through international agents and distributors -- International franchising -- Technology licensing -- Determining what to licence -- Managing licensees -- Protecting intellectual property -- International alliances: non-equality -- International alliances: equity -- Major issues in forming an IEJV -- Establishing direct operations abroad -- Acquiring a local company -- Relationships with subsidiaries -- Family business considerations -- Capitalizing on international trends -- International negotiations -- International ethics.
    摘要、提要註: In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global Business' will help every business professional understand how all the components fit together to create a truly global business.
    電子資源: http://www.sciencedirect.com/science/book/9780884157533
    電子資源: http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298002
    電子資源: Click here to view book
Export
取書館別
 
 
變更密碼
登入