Social marketing and public health[e...
Blair-Stevens, Clive.

 

  • Social marketing and public health[electronic resource] :theory and practice /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 362.10688
    書名/作者: Social marketing and public health : theory and practice // edited by Jeff French with Clive Blair-Stevens, Dominic McVey, Rowena Merritt.
    其他作者: French, Jeff.
    出版者: Oxford : : Oxford University Press,, 2010.
    面頁冊數: xiv, 351 p. : : ill. ;; 25 cm.
    標題: Health planning.
    標題: Social marketing.
    標題: Communication in public health.
    標題: Health promotion.
    ISBN: 9780199550692
    書目註: Includes bibliographical references and index.
    摘要、提要註: Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.
    電子資源: http://dx.doi.org/10.1093/acprof:oso/9780199550692.001.0001
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