大葉大學圖書館 |

e-Consumers in the era of new tourism[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	025.0691
書名/作者:	e-Consumers in the era of new tourism/ edited by Erkan Sezgin.
其他作者:	Sezgin, Erkan.
出版者:	Singapore : : Springer Singapore :, 2016.
面頁冊數:	x, 139 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Travel - Computer network resources.
標題:	Tourism - Computer network resources.
標題:	Business and Management.
標題:	Tourism Management.
標題:	e-Business/e-Commerce.
標題:	Marketing.
ISBN:	9789811000874
ISBN:	9789811000850
內容註:	Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis -- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers.
摘要、提要註:	This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
電子資源:	http://dx.doi.org/10.1007/978-981-10-0087-4

e-Consumers in the era of new tourism[electronic resource] /
e-Consumers in the era of new tourism[electronic resource] /edited by Erkan Sezgin. - Singapore :Springer Singapore :2016. - x, 139 p. :ill., digital ;24 cm. - Managing the Asian century,2364-5857. - Managing the Asian century..

Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis -- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers.

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

ISBN: 9789811000874

Standard No.: 10.1007/978-981-10-0087-4doiSubjects--Topical Terms:

391594
Travel
--Computer network resources.

LC Class. No.: G155.A1 / E266 2016

Dewey Class. No.: 025.0691

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