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Building buzz to beat the big boys[e...

O'Leary, Steve.

Building buzz to beat the big boys[electronic resource] :word-of-mouth marketing for small businesses /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Building buzz to beat the big boys : word-of-mouth marketing for small businesses // Steve O'Leary and Kim Sheehan.
作者:	O'Leary, Steve.
其他作者:	Sheehan, Kim.
出版者:	Westport, Conn. : : Praeger Publishers,, 2008.
面頁冊數:	xvi, 178 p. : : ill. ;; 25 cm.
標題:	Word-of-mouth advertising.
標題:	Small business - Marketing.
ISBN:	0313345996 (e-Book)
ISBN:	9780313345999 (e-Book)
ISBN:	0313345988 (alk. paper)
ISBN:	9780313345982 (alk. paper)
書目註:	Includes bibliographical references and index.
電子資源:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

Building buzz to beat the big boys[electronic resource] :word-of-mouth marketing for small businesses /
O'Leary, Steve.

Building buzz to beat the big boysword-of-mouth marketing for small businesses /[electronic resource] :Steve O'Leary and Kim Sheehan. - Westport, Conn. :Praeger Publishers,2008. - xvi, 178 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 0313345996 (e-Book)

LCCN: 2007041080Subjects--Topical Terms:

408936
Word-of-mouth advertising.

LC Class. No.: HF5827.95 / .O44 2008

Dewey Class. No.: 658.8/72

Building buzz to beat the big boys[electronic resource] :word-of-mouth marketing for small businesses /
LDR:01062nam 2200253 a 4500 001 339344
003 DLC
005 20080402084044.0
008 110621s2008 ctua b 001 0 eng
010 $a 2007041080
020 $a 0313345996 (e-Book)
020 $a 9780313345999 (e-Book)
020 $a 0313345988 (alk. paper)
020 $a 9780313345982 (alk. paper)
035 $a (OCoLC)ocn174040218
035 $a ABC0313345996
040 $a DLC $c DLC $d YDX $d BAKER $d BTCTA $d YDXCP $d UKM $d DLC
050 0 $a HF5827.95 $b .O44 2008
082 0 0 $a 658.8/72 $2 22
100 1 $a O'Leary, Steve. $3 408934
245 1 0 $a Building buzz to beat the big boys $h [electronic resource] : $b word-of-mouth marketing for small businesses / $c Steve O'Leary and Kim Sheehan.
260 $a Westport, Conn. : $b Praeger Publishers, $c 2008.
300 $a xvi, 178 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 0 $a Word-of-mouth advertising. $3 408936
650 0 $a Small business $x Marketing. $3 382341
700 1 $a Sheehan, Kim. $3 408935
776 $c Original $z 0313345988
856 4 0 $3 Bibliographic record display $u http://ebooks.abc-clio.com/?isbn=9780313345999 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

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