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Marketing for hospitality and tourism

~

Bowen, John (1948-)

Marketing for hospitality and tourism

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	647.940688
書名/作者:	Marketing for hospitality and tourism/ Philip Kotler, John T. Bowen, James C. Makens.
作者:	Kotler, Philip
其他作者:	Bowen, John
出版者:	Boston : Pearson, 2010.
面頁冊數:	xxiii, 683 p. : col. ill.; 28 cm.
附註:	Previous ed.: 2006.
標題:	Hospitality industry - Marketing.
標題:	Tourism - Marketing.
標題:	Hospitality industry - Case studies. - Marketing
標題:	Tourism - Case studies. - Marketing
標題:	Marketing - Gastgewerbe.
標題:	Tourismus - Marketing.
標題:	Gastgewerbe.
標題:	Marketing.
標題:	Tourismus.
ISBN:	9780132453134 (pbk.)
ISBN:	0132453134 (pbk.)
書目註:	Includes bibliographical references and index.

Marketing for hospitality and tourism
Kotler, Philip

Marketing for hospitality and tourismPhilip Kotler, John T. Bowen, James C. Makens. - 5th ed. - BostonPearson2010. - xxiii, 683 p.col. ill.28 cm.

Previous ed.: 2006.

Includes bibliographical references and index.

ISBN: 9780132453134 (pbk.)NTD 1,280Subjects--Topical Terms:

336880
Hospitality industry
--Marketing.

Dewey Class. No.: 647.940688

Marketing for hospitality and tourism
LDR:00562cam a2200157Ma 4500 001 313791
008 100619s2010 maua b 001 0 eng d
020 $a 9780132453134 (pbk.) $c NTD 1,280
020 $a 0132453134 (pbk.) $c NTD 1,280
082 0 4 $a 647.940688
100 1 $a Kotler, Philip $3 349712
245 1 0 $a Marketing for hospitality and tourism $c Philip Kotler, John T. Bowen, James C. Makens.
250 $a 5th ed.
260 # $a Boston $a London $b Pearson $c 2010.
300 $a xxiii, 683 p. $b col. ill. $c 28 cm.
500 $a Previous ed.: 2006.
500 $a On cover: "International edition."
504 $a Includes bibliographical references and index.
650 # 0 $a Hospitality industry $x Marketing. $3 336880
650 # 0 $a Tourism $x Marketing. $3 337290
650 # 0 $a Hospitality industry $x Marketing $v Case studies. $3 337291
650 # 0 $a Tourism $x Marketing $v Case studies. $3 337292
650 # 4 $a Marketing $x Gastgewerbe. $3 337293
650 # 4 $a Tourismus $x Marketing. $3 337294
650 0 7 $a Gastgewerbe. $2 swd $3 337295
650 0 7 $a Marketing. $3 173043
650 0 7 $a Tourismus. $2 swd $3 337296
700 1 # $a Bowen, John $q (John T.), $d 1948- $3 337288
700 1 # $a Makens, James C. $3 337289

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