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Entrepreneurship, business and econo...
Bilgin, Mehmet Huseyin.

 

  • Entrepreneurship, business and economics.[electronic resource] :proceedings of the 15th Eurasia Business and Economics Society Conference /Volume1
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 338.04
    書名/作者: Entrepreneurship, business and economics. : proceedings of the 15th Eurasia Business and Economics Society Conference // edited by Mehmet Huseyin Bilgin, Hakan Danis.
    其他作者: Bilgin, Mehmet Huseyin.
    團體作者: Eurasia Business and Economics Society.
    出版者: Cham : : Springer International Publishing :, 2016.
    面頁冊數: xvi, 588 p. : : ill., digital ;; 24 cm.
    Contained By: Springer eBooks
    標題: Economics
    標題: Entrepreneurship
    標題: Human capital
    標題: Small business - Handbooks, manuals, etc. - Management
    標題: Business and Management.
    標題: Entrepreneurship.
    標題: Human Resource Management.
    標題: Marketing.
    標題: Tourism Management.
    ISBN: 9783319275703
    ISBN: 9783319275697
    內容註: Entrepreneurship and Small and Medium-sized Enterprises -- Human Resources -- Management -- Marketing and Tourism.
    摘要、提要註: This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.
    電子資源: http://dx.doi.org/10.1007/978-3-319-27570-3
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