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Television audiences across the world :deconstructing the ratings machine /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	302.23/45
書名/作者:	Television audiences across the world : : deconstructing the ratings machine // edited by Jérôme Bourdon and Cécile Méadel.
其他作者:	Bourdon, Jérôme,
面頁冊數:	1 online resource.
標題:	Television programs - Rating.
標題:	Television viewers.
ISBN:	1137345101 (electronic bk.)
ISBN:	9781137345103 (electronic bk.)
內容註:	Introduction; Jrme Bourdon and Ccile M̌adel -- PART I: INVENTING MEASUREMENT -- 1. The Politics of Enjoyment: Competing Audience Measurement Systems in Britain, 1950-1980; Stefan Schwarzkopf -- 2. Still the British Model? The BARB versus Nielsen; Marc Balnaves -- 3. Canada's Audience Massage: Audience Research and TV Policy Development, 1980-2010; Philip Savage and Alexandre Svigny -- 4. The Monopoly that Won't Divide: France's M̌diam̌trie; Jrme Bourdon and Ccile M̌adel -- 5. Pioneering the Peoplemeter: German Public Service; Susanne Vollberg -- PART II: APPROPRIATING AUDIENCE FIGURES -- 6. Power Games: Audience Measurement as a Mediation Between Actors in India; Santanu Chakrabarti -- 7. Imagining Audiences in Brazil: Class, 'Race' and Gender; Esther Hamburger, Heloisa Buarque de Almeida, and Tirza Aidar -- 8. From Referee to Scapegoat, but still Referee: Auditel in Italy; Massimo Scaglioni -- 9. Domestication of Anglo-Saxon Conventions and Practices in Australia; Mark Balnaves -- 10. Market Requirements and Political Challenges: Russia Between Two Worlds; Elena Johansson and Sergey Davydov -- PART III: CONFRONTING CHANGES -- 11. The Role of Ratings in Scheduling. Commercial Logics in Irish Public Television; Ann-Marie Murray -- 12. The Local Peoplemeter, the Portable Peoplemeter, and the Unsettled Law and Policy of Audience Measurement in the US; Philip Napoli -- 13. Challenges of Digital Innovations: A Set-Top Box Based Approach; Katrien Berte and Tom Evens -- 14. Thickening Behavioral Data: New Uses of Ratings for Social Sciences; Jakob Bjur .
摘要、提要註:	This book is the first to explore the composition of television ratings in a cross-cultural, comparative manner. Using both communication history and the sociology of quantification, Television Audiences Across the World illuminates why the whole television industry, and television audiences themselves, refer to ratings as the main way to represent the television-watching public. It shows how a specific technology, the peoplemeter, has become the 'state of the art' in very different cultural contexts, including major non-Western countries. It analyses how television audience measurement succeeds in homogenizing diverse ways of watching television among different populations, creating 'apparent nations', and at times ignoring entire regions or parts of the population. The chapters in this volume discuss why television audience measurement has become the dominant model for the evaluation of popularity in the post-modern world, the true 'voice of the masses', still powerful in supposedly fragmented societies.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137345103

Television audiences across the world :deconstructing the ratings machine /
Television audiences across the world :deconstructing the ratings machine /edited by Jérôme Bourdon and Cécile Méadel. - 1 online resource.

Introduction; Jrme Bourdon and Ccile M̌adel -- PART I: INVENTING MEASUREMENT -- 1. The Politics of Enjoyment: Competing Audience Measurement Systems in Britain, 1950-1980; Stefan Schwarzkopf -- 2. Still the British Model? The BARB versus Nielsen; Marc Balnaves -- 3. Canada's Audience Massage: Audience Research and TV Policy Development, 1980-2010; Philip Savage and Alexandre Svigny -- 4. The Monopoly that Won't Divide: France's M̌diam̌trie; Jrme Bourdon and Ccile M̌adel -- 5. Pioneering the Peoplemeter: German Public Service; Susanne Vollberg -- PART II: APPROPRIATING AUDIENCE FIGURES -- 6. Power Games: Audience Measurement as a Mediation Between Actors in India; Santanu Chakrabarti -- 7. Imagining Audiences in Brazil: Class, 'Race' and Gender; Esther Hamburger, Heloisa Buarque de Almeida, and Tirza Aidar -- 8. From Referee to Scapegoat, but still Referee: Auditel in Italy; Massimo Scaglioni -- 9. Domestication of Anglo-Saxon Conventions and Practices in Australia; Mark Balnaves -- 10. Market Requirements and Political Challenges: Russia Between Two Worlds; Elena Johansson and Sergey Davydov -- PART III: CONFRONTING CHANGES -- 11. The Role of Ratings in Scheduling. Commercial Logics in Irish Public Television; Ann-Marie Murray -- 12. The Local Peoplemeter, the Portable Peoplemeter, and the Unsettled Law and Policy of Audience Measurement in the US; Philip Napoli -- 13. Challenges of Digital Innovations: A Set-Top Box Based Approach; Katrien Berte and Tom Evens -- 14. Thickening Behavioral Data: New Uses of Ratings for Social Sciences; Jakob Bjur .

This book is the first to explore the composition of television ratings in a cross-cultural, comparative manner. Using both communication history and the sociology of quantification, Television Audiences Across the World illuminates why the whole television industry, and television audiences themselves, refer to ratings as the main way to represent the television-watching public. It shows how a specific technology, the peoplemeter, has become the 'state of the art' in very different cultural contexts, including major non-Western countries. It analyses how television audience measurement succeeds in homogenizing diverse ways of watching television among different populations, creating 'apparent nations', and at times ignoring entire regions or parts of the population. The chapters in this volume discuss why television audience measurement has become the dominant model for the evaluation of popularity in the post-modern world, the true 'voice of the masses', still powerful in supposedly fragmented societies.

ISBN: 1137345101 (electronic bk.)

Source: 683342Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

577049
Television programs
--Rating.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: PN1992.8.R3

Dewey Class. No.: 302.23/45

Television audiences across the world :deconstructing the ratings machine /
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505 0 $a Introduction; Jrme Bourdon and Ccile M̌adel -- PART I: INVENTING MEASUREMENT -- 1. The Politics of Enjoyment: Competing Audience Measurement Systems in Britain, 1950-1980; Stefan Schwarzkopf -- 2. Still the British Model? The BARB versus Nielsen; Marc Balnaves -- 3. Canada's Audience Massage: Audience Research and TV Policy Development, 1980-2010; Philip Savage and Alexandre Svigny -- 4. The Monopoly that Won't Divide: France's M̌diam̌trie; Jrme Bourdon and Ccile M̌adel -- 5. Pioneering the Peoplemeter: German Public Service; Susanne Vollberg -- PART II: APPROPRIATING AUDIENCE FIGURES -- 6. Power Games: Audience Measurement as a Mediation Between Actors in India; Santanu Chakrabarti -- 7. Imagining Audiences in Brazil: Class, 'Race' and Gender; Esther Hamburger, Heloisa Buarque de Almeida, and Tirza Aidar -- 8. From Referee to Scapegoat, but still Referee: Auditel in Italy; Massimo Scaglioni -- 9. Domestication of Anglo-Saxon Conventions and Practices in Australia; Mark Balnaves -- 10. Market Requirements and Political Challenges: Russia Between Two Worlds; Elena Johansson and Sergey Davydov -- PART III: CONFRONTING CHANGES -- 11. The Role of Ratings in Scheduling. Commercial Logics in Irish Public Television; Ann-Marie Murray -- 12. The Local Peoplemeter, the Portable Peoplemeter, and the Unsettled Law and Policy of Audience Measurement in the US; Philip Napoli -- 13. Challenges of Digital Innovations: A Set-Top Box Based Approach; Katrien Berte and Tom Evens -- 14. Thickening Behavioral Data: New Uses of Ratings for Social Sciences; Jakob Bjur .
520 $a This book is the first to explore the composition of television ratings in a cross-cultural, comparative manner. Using both communication history and the sociology of quantification, Television Audiences Across the World illuminates why the whole television industry, and television audiences themselves, refer to ratings as the main way to represent the television-watching public. It shows how a specific technology, the peoplemeter, has become the 'state of the art' in very different cultural contexts, including major non-Western countries. It analyses how television audience measurement succeeds in homogenizing diverse ways of watching television among different populations, creating 'apparent nations', and at times ignoring entire regions or parts of the population. The chapters in this volume discuss why television audience measurement has become the dominant model for the evaluation of popularity in the post-modern world, the true 'voice of the masses', still powerful in supposedly fragmented societies.
588 $a Description based on publisher supplied information; title not viewed.
650 0 $a Television programs $x Rating. $3 577049
650 0 $a Television viewers. $3 471872
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700 1 $a Bourdon, Jérôme, $d 1957- $e editor of compilation. $3 577047
700 1 $a Méadel, Cécile, $e editor of compilation. $3 577048
710 2 $a Palgrave Connect (Online service) $3 370384
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137345103