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Digital marketing strategies for tou...

Santos, Jose Duarte, (1966-)

Digital marketing strategies for tourism, hospitality, and airline industries[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Digital marketing strategies for tourism, hospitality, and airline industries/ Jose Duarte Santos, Instituto Superior Politecnico Gaya, Portugal and Oscar Lima Silva, Instituto Superior Politecnico Gaya, Portugal.
其他作者:	Santos, Jose Duarte,
出版者:	Hershey, PA : : IGI Global, Business Science Reference,, 2020.
面頁冊數:	1 online resource (xvi, 267 p.)
標題:	Telemarketing.
標題:	Tourism - Technological innovations.
標題:	Hospitality industry - Technological innovations.
標題:	Airlines - Technological innovations.
ISBN:	9781522597858 (ebk.)
ISBN:	9781522597834 (hbk.)
ISBN:	9781522597841 (pbk.)
摘要、提要註:	""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4

Digital marketing strategies for tourism, hospitality, and airline industries[electronic resource] /
Digital marketing strategies for tourism, hospitality, and airline industries[electronic resource] /Jose Duarte Santos, Instituto Superior Politecnico Gaya, Portugal and Oscar Lima Silva, Instituto Superior Politecnico Gaya, Portugal. - Hershey, PA :IGI Global, Business Science Reference,2020. - 1 online resource (xvi, 267 p.)

""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--

ISBN: 9781522597858 (ebk.)

LCCN: 2019009161Subjects--Topical Terms:

337319
Telemarketing.

LC Class. No.: HF5415.1265 / D5386 2020

Dewey Class. No.: 658.8/72

Digital marketing strategies for tourism, hospitality, and airline industries[electronic resource] /
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010 $a 2019009161
020 $a 9781522597858 (ebk.)
020 $a 9781522597834 (hbk.)
020 $a 9781522597841 (pbk.)
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040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HF5415.1265 $b D5386 2020
082 0 0 $a 658.8/72 $2 23
245 0 0 $a Digital marketing strategies for tourism, hospitality, and airline industries $h [electronic resource] / $c Jose Duarte Santos, Instituto Superior Politecnico Gaya, Portugal and Oscar Lima Silva, Instituto Superior Politecnico Gaya, Portugal.
260 $a Hershey, PA : $b IGI Global, Business Science Reference, $c 2020.
300 $a 1 online resource (xvi, 267 p.)
520 $a ""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"-- $c Provided by publisher.
650 0 $a Telemarketing. $2 swd $3 337319
650 0 $a Tourism $x Technological innovations. $3 580504
650 0 $a Hospitality industry $x Technological innovations. $3 703641
650 0 $a Airlines $x Technological innovations. $3 738517
700 1 $a Santos, Jose Duarte, $d 1966- $e editor. $3 738515
700 1 $a Silva, Oscar Lima, $d 1970- $e editor. $3 738516
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4

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