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Mobile marketing for dummies[electro...

Arnold, John.

Mobile marketing for dummies[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Mobile marketing for dummies/ by Michael Becker and John Arnold.
作者:	Becker, Michael.
其他作者:	Arnold, John.
出版者:	Indianapolis, Ind. : : Wiley Pub., Inc,, 2010.
面頁冊數:	xviii, 362 p.
標題:	Marketing.
標題:	Telemarketing.
標題:	Strategic planning.
標題:	Wireless communication systems.
書目註:	Includes bibliographical references and index.
內容註:	pt. 1. Getting up to speed on mobile marketing -- Pt. 2. Executing direct mobile marketing campaigns -- Pt. 3. Mobile media, publishing, and advertising -- Pt. 4. Mobile commerce and analytics -- Pt. 5. The part of tens.
電子資源:	An electronic book accessible through the World Wide Web; click to view

Mobile marketing for dummies[electronic resource] /
Becker, Michael.

Mobile marketing for dummies[electronic resource] /by Michael Becker and John Arnold. - Indianapolis, Ind. :Wiley Pub., Inc,2010. - xviii, 362 p. - --For dummies. - --For dummies..

Includes bibliographical references and index.

pt. 1. Getting up to speed on mobile marketing -- Pt. 2. Executing direct mobile marketing campaigns -- Pt. 3. Mobile media, publishing, and advertising -- Pt. 4. Mobile commerce and analytics -- Pt. 5. The part of tens.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.

Available via World Wide Web.Subjects--Topical Terms:

173043
Marketing.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415 / .B43 2010eb

Mobile marketing for dummies[electronic resource] /
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020 $z 9780470616680 (pbk : alk. paper)
020 $z 0470616687 (pbk : alk. paper)
020 $z 9780470929490 (e-book)
035 $a (OCoLC)671655065
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040 $a CaPaEBR $c CaPaEBR
050 1 4 $a HF5415 $b .B43 2010eb
100 1 $a Becker, Michael. $3 446463
245 1 0 $a Mobile marketing for dummies $h [electronic resource] / $c by Michael Becker and John Arnold.
260 $a Indianapolis, Ind. : $b Wiley Pub., Inc, $c 2010.
300 $a xviii, 362 p.
490 1 $a --For dummies
504 $a Includes bibliographical references and index.
505 0 $a pt. 1. Getting up to speed on mobile marketing -- Pt. 2. Executing direct mobile marketing campaigns -- Pt. 3. Mobile media, publishing, and advertising -- Pt. 4. Mobile commerce and analytics -- Pt. 5. The part of tens.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2011. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Marketing. $3 173043
650 0 $a Telemarketing. $2 swd $3 337319
650 0 $a Strategic planning. $3 172371
650 0 $a Wireless communication systems. $3 338331
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Arnold, John. $3 447368
710 2 $a ebrary, Inc. $3 336638
830 0 $a --For dummies. $3 367430
856 4 0 $u http://site.ebrary.com/lib/dayeh/Doc?id=10418985 $z An electronic book accessible through the World Wide Web; click to view

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