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The age of responsibility :CSR 2.0 a...

Visser, Wayne.

The age of responsibility :CSR 2.0 and the new DNA of business /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.4/08
書名/作者:	The age of responsibility : : CSR 2.0 and the new DNA of business // Wayne Visser.
作者:	Visser, Wayne.
出版者:	Hoboken, NJ : : John Wiley & Sons,, 2011.
面頁冊數:	xvii, 389 p. : : ill. ;; 24 cm.
標題:	Social responsibility of business - Congresses.
ISBN:	9780470688571 (hbk.) :
ISBN:	0470688572 (hbk.)
ISBN:	9781119970996 (ebook)
ISBN:	1119970997 (ebook)
ISBN:	9781119973386 (ebook)
ISBN:	1119973384 (ebook)
ISBN:	9781119973393 (ebook)
ISBN:	1119973392 (ebook)
書目註:	Includes bibliographical references and index.
摘要、提要註:	"The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"--
電子資源:	http://catalogimages.wiley.com/images/db/jimages/9780470688571.jpg

The age of responsibility :CSR 2.0 and the new DNA of business /
Visser, Wayne.

The age of responsibility :CSR 2.0 and the new DNA of business /Wayne Visser. - Hoboken, NJ :John Wiley & Sons,2011. - xvii, 389 p. :ill. ;24 cm.

Includes bibliographical references and index.

"The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"--

ISBN: 9780470688571 (hbk.) :NTD893

LCCN: 2010050390Subjects--Topical Terms:

343696
Social responsibility of business
--Congresses.

LC Class. No.: HD60 / .V56 2011

Dewey Class. No.: 658.4/08

The age of responsibility :CSR 2.0 and the new DNA of business /
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