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The social media bible :tactics, too...

Safko, Lon.

The social media bible :tactics, tools, and strategies for business success /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	The social media bible : : tactics, tools, and strategies for business success // Lon Safko.
作者:	Safko, Lon.
出版者:	Hoboken, N.J. : : Wiley,, c2010.
面頁冊數:	xix, 771 p. : : ill. ;; 24 cm.
附註:	Includes index.
標題:	Internet marketing.
標題:	Social media - Economic aspects.
標題:	Online social networks - Economic aspects.
標題:	Electronic commerce.
ISBN:	9780470623978 (pbk.) :
ISBN:	0470623977 (pbk.)
ISBN:	9780470912683 (ebook)
ISBN:	0470912685 (ebook)
ISBN:	9780470912690 (ebook)
ISBN:	0470912693 (ebook)
ISBN:	9780470912706 (ebook)
ISBN:	0470912707 (ebook)
內容註:	What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system : virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- implement and measurement.

The social media bible :tactics, tools, and strategies for business success /
Safko, Lon.

The social media bible :tactics, tools, and strategies for business success /Lon Safko. - 2nd ed. - Hoboken, N.J. :Wiley,c2010. - xix, 771 p. :ill. ;24 cm.

Includes index.

What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system : virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- implement and measurement.

ISBN: 9780470623978 (pbk.) :NTD893

LCCN: 2010549677Subjects--Topical Terms:

184218
Internet marketing.

LC Class. No.: HF5415.1265 / .S24 2010

Dewey Class. No.: 658.8/72

The social media bible :tactics, tools, and strategies for business success /
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650 0 $a Online social networks $x Economic aspects. $3 412317
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