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Managing Services.[electronic resource].

Ebooks Corporation.

Managing Services.[electronic resource].

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	347.41075
書名/作者:	Managing Services.
作者:	Nankervis, Alan.
其他作者:	Milton-Smith, John.
出版者:	Cambridge : : Cambridge University Press,, 2005.
面頁冊數:	378 p.
標題:	Service industries.
ISBN:	9780511481260 (electronic bk.)
ISBN:	9780521606516 (print)
內容註:	Cover; Half-title; Title; Copyright; Contents; Figures and tables; Contributors; Preface; Acknowledgements; 1 Services and their management; 2 The services environment; 3 Influence of stakeholders on services; 4 Managing strategy; 5 Marketing management in services; 6 Strategic operations management; 7 Financial management in services; 8 Human resource management in services; 9 From managing service to integrated services management; Index
摘要、提要註:	This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
電子資源:	Click here to view book

Managing Services.[electronic resource].
Nankervis, Alan.

Managing Services.[electronic resource]. - Cambridge :Cambridge University Press,2005. - 378 p.

Cover; Half-title; Title; Copyright; Contents; Figures and tables; Contributors; Preface; Acknowledgements; 1 Services and their management; 2 The services environment; 3 Influence of stakeholders on services; 4 Managing strategy; 5 Marketing management in services; 6 Strategic operations management; 7 Financial management in services; 8 Human resource management in services; 9 From managing service to integrated services management; Index

This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.

Electronic reproduction.

Available via World Wide Web.

Mode of access: World Wide Web.

ISBN: 9780511481260 (electronic bk.)Subjects--Topical Terms:

337026
Service industries.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD9980.5.M344 2005eb

Dewey Class. No.: 347.41075

Managing Services.[electronic resource].
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100 1 $a Nankervis, Alan. $3 566982
245 1 0 $a Managing Services. $h [electronic resource].
260 $a Cambridge : $b Cambridge University Press, $c 2005.
300 $a 378 p.
505 0 $a Cover; Half-title; Title; Copyright; Contents; Figures and tables; Contributors; Preface; Acknowledgements; 1 Services and their management; 2 The services environment; 3 Influence of stakeholders on services; 4 Managing strategy; 5 Marketing management in services; 6 Strategic operations management; 7 Financial management in services; 8 Human resource management in services; 9 From managing service to integrated services management; Index
520 $a This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
533 $a Electronic reproduction. $n Available via World Wide Web.
538 $a Mode of access: World Wide Web.
650 4 $a Service industries. $3 337026
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Milton-Smith, John. $3 566983
700 1 $a Miyamoto, Yuki. $3 537299
700 1 $a Taylor, Ruth. $3 566984
710 2 $a Ebooks Corporation. $3 380544
776 1 $z 9780521606516
856 4 0 $z Click here to view book $u http://ebooks.cambridge.org/ebook.jsf?bid=CBO9780511481260

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